Choosing keywords is the most important point of SEO. If you choose the wrong keywords, no matter how well you optimize, it will have no practical significance. Moreover, choosing wrong keywords will also make optimization much more difficult. Therefore, before SEO optimization, you must first choose the keywords you want to optimize, and then start building the website. Sometimes, the positioning of a keyword even determines the success or failure of the website.
The first point to note may not have much to do with the selection of keywords, but one point that still needs to be emphasized is the number of keywords. Many novice webmasters think that by choosing more keywords, they can leave enough room for them in the future. On the surface, there is nothing wrong with this idea, and it even seems a little clever. But this is not the case. You must choose your website keywords at the beginning, usually 3-5 keywords. For a new website, it is best to determine 3 keywords to do, and you will always do them in the future. Keywords, and the addition and replacement of keywords generally takes at least 3 months. Frequent replacement of keywords will often have a great weight on the website. Therefore, it is not recommended to do too many keywords and then change them in the future. This is not appropriate.
Relevance and user search habits
The most important thing in choosing keywords is their relevance to your website. If this keyword has nothing to do with your website, then no matter how good your keyword is, it will be meaningless. The core keywords you make must be closely related to the website. Since you need to get traffic through search engines, you need useful traffic. If the core keywords you do have nothing to do with your website, then your SEO optimization will fail from the beginning and be meaningless.
After determining the big keywords of the industry you want to work in, you can judge the specific keywords based on the user's search habits. Sometimes, perhaps due to professional reasons, the competition for some keywords that are not searched too many times will be fierce, and because this word does not conform to the user's search habits, it is actually of no use. Therefore, the importance of this word must be considered from the user's perspective. Another good way is to check the Baidu Index.
Of course, there are many good keywords that do not appear in the Baidu Index. At this time, you need your own habits and experience to judge the importance of this keyword. Keywords that conform to users’ search habits can avoid some core keywords. Keyword competition is also a good choice to obtain higher traffic. Of course, many times it depends on SEO experience.
After these two points of screening, the general keywords that need to be done are basically determined. Next, you need to determine the competitiveness of this keyword. If there are many competitors for a keyword, we might as well try changing to other keywords. Changing to other related keywords may bring more traffic, and there may not be as many competitors as this keyword.
To judge the number of competitors for a keyword, you can make a preliminary judgment based on the number of promotional ads for this keyword. Generally, when there are more than 5 keyword promotion ads, you no longer need to do this keyword SEO, because if there are less than 5 words, you will basically not get traffic.
Of course, there are many ways to judge a keyword. Sesame has only written down some basic principles here. On my website, Hakecun Advertising Task Network ( www.hakecun.com ), you can post clickable ads on it, and let many people help you click on the ads on the website, and earn money from the advertising alliance. The effect is great, and the reputation is great!
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