Starting from the 24th of this month, Baidu's inclusion situation has entered a very obvious period of fluctuation. The climax occurred around the 26th. The author's forum inclusion jumped from 8800 to the 35500 mark! Some webmaster friends have also achieved inclusion. A 16-fold increase, from more than 3 liters to nearly 50,000! Of course, there are also some websites that have plummeted in inclusion! No matter what the situation is, some have gone to the extreme. In fact, after checking the sudden increase in website inclusion, I was only worried after a brief surprise. This kind of "get rich overnight" growth is not stable in my opinion, because it is not a result of normal development. In addition, some of my client websites have finally returned to normal levels today after being crazy and halved by Baidu. All of this shows that Baidu’s inclusion and updates are not stable and normal. We cannot have too high expectations, let alone This sudden increase and decrease should be treated with a normal attitude. Similar incidents have occurred several times in the past, such as the recent "May 20" incident. After analyzing the comprehensive information about this incident, I came to my own judgment and conclusion: the sharp fluctuation in Baidu's inclusion is actually a "public relations" and "counterattack" against Google's large-scale update of PR. Why do I say this? Please see some of my analysis of this incident:
1. There is a precedent for Baidu’s “public relations” against Google.
We often compare the relationship between Baidu and Google to a pair of "enemies." From the day Baidu was born, it has never stopped competing with Google China, and even initially used some unfair means to affect its normal operations. . The purpose of Baidu's public relations is to conduct public relations in response to Google's actions, attract the media and public opinion, and snatch the attraction of direct users such as webmasters away from Google. There have been precedents for similar practices, the most typical one being when Google announced it was withdrawing from China. At that time, Google had already expressed its intention to withdraw from China. For a while, the vast number of Chinese netizens spontaneously launched a "mourning Google" activity, went to Google's headquarters in China to lay flowers, and used pictures, text and other methods to express their reluctance and peace on the Internet. Sadly, the focus of public opinion quickly focused on Google at that time. At this time, as the biggest competitor, Baidu is naturally unwilling and cannot allow the limelight of public opinion to be swept away by Google. This will undoubtedly only help Google build momentum and further enhance its influence, so Baidu "correspondingly" broke the news Explosive" news - Baidu was paralyzed by a long-term attack by a hacker organization! Public opinion immediately turned its attention to Baidu. Investigation and attention on Baidu's hacking quickly increased. After all, this affects thousands of people in China. Tens of millions of Internet users who use Baidu have vital interests. Soon Baidu replaced Google and became the focus of public opinion and headlines. This can not but be said to be a successful "crisis public relations" for Baidu, which diverted the public's attention away from its competitors. But in fact, until later Baidu did not announce where the attack was launched by hackers from which country. This time, the violent fluctuations in Baidu's inclusion are exactly the same as the previous "public relations incidents"! Also this time, because Google claimed to update PR, when PR really started to be updated on a large scale, public opinion and the attention of webmasters All of them were quickly snatched away by Baidu. Baidu used quite "violent" inclusion fluctuations to successfully overshadow Google's limelight! It can be said that its public relations capabilities are really good!
2. Analysis of the “abnormal” reasons for Baidu’s inclusion of violent fluctuations
1. Any webmaster or SEOER who is familiar with Baidu’s “temperament” knows that Baidu has always been famous for being “harsh” when it comes to website inclusion. Unless a server failure causes the inclusion results to fluctuate, they will be restored soon afterwards. The fluctuations this time can be said to be quite violent. The fluctuation range of many websites is between 5 times and 20 times the previous included numbers. This range is definitely rare. However, after a few days, there is still no trace of recovery. This shows that It was not caused by a short-term server failure in the past, it must have been "intentional" by Baidu.
2. Different from Baidu’s habit of strictly reviewing the included pages of websites, this large-scale increase or decrease in the number of included websites is completely different from Baidu’s past habits and styles. This makes people have to suspect that this is not a “natural” result of Baidu’s inclusion. Changes are violent fluctuations caused by human factors. This kind of change that is similar to "going to extremes" is not the style of a responsible search engine or a large company, but should be an "extreme behavior" made with special considerations.
3. Everything will eventually return to normal after the "abnormal" update: After the author's comprehensive analysis of the fluctuations in Baidu's included updates, from the perspective of "public relations theory" and "conspiracy theory", there is an inevitable need for Baidu's own public relations. Referring to Baidu's public relations methods in the past, people have to suspect that this fluctuation is another "self-hype" to grab users' attention! In fact, it did get what it wanted. Recently, the discussion topic about Baidu's inclusion fluctuations has been far away. Search Google PR The popularity of PR value updates has made Baidu once again a "red man" in the Internet circle, avoiding the "threat" brought by webmasters due to substantial updates, especially increases, in PR values, just like using a more attractive "bait" Attract webmasters to Baidu instead of being "wooed" by Google. This is also based on Baidu's competitive strategy considerations at a deep level, and in fact it makes sense. However, this abnormal fluctuation phenomenon is not the result of natural excessiveness after all. This update method similar to the "passing wind" should eventually return to normal and calm. This sharp adjustment will gradually fade away after the Google PR update incident. , I believe that corresponding adjustments will be made, and Baidu's inclusion will eventually return to the normal track, and will not appear in front of the webmaster with such a "dramatic" change style.
Therefore, adjusting our mentality and continuing to use a down-to-earth mentality and hard work to build a good website is the correct way for webmasters to ultimately succeed. We cannot be led by Baidu's "public relations" practices out of competitive considerations. Go away, affecting the normal mentality and rhythm of website building! As long as we build the website in a down-to-earth manner and provide high-quality content, high-quality external links, and high-quality user experience, we can let the "abnormal" fluctuations of search engines affect us. Become a "floating cloud" in front of you!
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Editor-in-Chief: Chen Long The author’s personal space is full of flowers