Quanzhou SEO: In February, I took over the entire site optimization project of the company’s English B2B website (http://www.globalshoes.net). After more than 3 months of optimization operations, the company’s English B2B website currently ranks in Google. There has been an overall increase. Most of the keywords in the secondary columns of the website are ranked on the first page of Google. The website optimization work has achieved preliminary results. Rest is to go further, and summary is to make the work better. Here, I will summarize the previous operating experience and insights, hoping to provide you with some reference:)
1. Current progress of the website’s SEO project
1. Current progress of the website’s SEO project
Based on the company's operating conditions, the optimization actions for http://www.globalshoes.net can be roughly divided into four parts: the first is the product catalog, the second is the manufacturer catalog, the third is the buying and selling information, and the fourth is the manufacturer name; the optimization action is divided into two steps , the first step is to optimize the china prefix keyword; after the website weight increases, then reduce the china prefix and use it as the main keyword for the industry.
Since the website is a B2B website for the shoe industry, the core keywords are some professional vocabulary in the shoe industry. The current SEO data of the website is as follows: PR3, 11,400 indexed by Google, and 77531 backlinks queried by Yahoo.
There are four main categories of keywords for http://www.globalshoes.net:
A. china + shoe name + selling leads (buying leads)
B. china + shoe name + Catalog
C. china + shoe name + Manufacturers
D. china + shoe name
The optimization focus of this site is on the product catalog. It mainly optimizes and organizes the website pages around the D category, that is, "china + shoe name". Therefore, when the ranking of D category comes up, the above A, B, and C categories The keyword ranking will be naturally inherited. At present, most of these four categories of keywords have reached the first page of Google.
The keyword ranking of http://www.globalshoes.net website is as follows:
The above is the keyword ranking of finished shoes in the shoe industry
The above is the ranking of keywords for shoe materials and shoe machines in the shoe industry.
For other shoe industry keywords, please refer to the product catalog of the website: http://www.globalshoes.net/globalshoes-Catalog/globalshoes-Catalog.htm
2. Briefly share the SEO optimization ideas and operation steps of the website:
1. Optimization ideas for B2B English websites: take industry keywords as the core of optimization, and use product classification catalogs as the basis to complete the construction of a network organization within the site.
2. Main keywords: Vertical industry websites have many unique industry keywords. The focus of optimization should be on these industry keywords, and then keyword expansion should be carried out. You can use PPC's massive keyword management method to add prefixes and suffixes to these industry keywords, such as the prefix china in this case, and the suffixes selling leads (buying leads), Catalog, Manufacturers, etc., to complete the construction of the entire website.
3. Expand keywords: After completing the construction of the main keywords, open columns similar to "Popular Products" and "Popular Searches" with the purpose of broadening long-tail keywords. The carriers are "Popular Searches" and "Popular Products" For such a column, the method is to expand the vocabulary through Google AdWords, and the way to achieve this is to make the homepage of the site search static.
4. URL setting: The principle of URL setting is flatness and clear hierarchy. In English optimization, URL containing keywords is a very important optimization factor, so keywords must be included when setting the URL. The URL setting of this website is to match the product category catalog with the URL one-to-one. For example, Basketball Shoes is in the Sports Shoes catalog, then the URL of Basketball Shoes should be http://www.globalshoes.net/Sports-Shoes-Catalog-2 /Basketball-Shoes.htm, this can well solve the problems of URL hierarchy and PR accumulation and delivery.
5. META writing: Use the method of "fixed vocabulary + changing vocabulary" to batch set META tags. For example, the setting of title is China {product category name}, {product category name}Catalog, China {product category name}Manufacturers; the Description tag is: globalshoes.net provides China {product category name} products and {product category name} manufacturer directory . For {product category name} selling leads and {product category name} buying leads please visit globalshoes.net. The content inside the curly brackets is to read different keywords according to different pages.
6. Layout and density: Set up a text description column on the list page, and also use the method of "fixed vocabulary + changing vocabulary" to generate the required content. Use various logical labels in the text description column.
7. In-site links: Set up various call boxes in the sidebar and bottom column to enrich the internal links of the website and strengthen the contact between list pages, list pages and content pages.
This article was originally published on Quanzhou SEO Blog: http://www.0595-seo.cn. If it is reprinted, please indicate your address!
My other cases on admin5:
How to optimize long-tail keywords for footwear website optimization
Implementation summary of the overall optimization plan for the shoe industry website
How to put 17 shoe brands on the first page of Baidu
SEO practice: remedial measures after the website is demoted by Baidu