With the rise of the Internet industry, major hospitals have established their own websites in order to better serve customers and maximize market share. In order to improve the publicity effect of the hospital website, give full play to the publicity role of the website and enhance the hospital As well as the brand image of the department, it is necessary to optimize the search engine and correctly select the keywords in the hospital website promotion, so that the hospital ranks high in the search for specific keywords, thereby achieving the purpose of promoting the hospital website. At the same time, the content construction of medical websites is also a very important aspect. Based on these two aspects, the author puts forward the following experience based on his own work experience in the medical industry, hoping to be helpful to novices.
First: Keyword strategy for medical websites
Medical websites are highly professional and must be related to their own medical services. Since the competition in the medical industry is very fierce, when choosing medical keywords, you should choose keywords that best represent the hospital's characteristics and main medical services. Generally speaking, we can grasp it from the following points: 1. Think from the patient’s perspective. 2. Examine the keywords that are competing for it. 3. Expand keywords into a series of phrases. 4. Do not use keywords or phrases with too broad meanings. 5. Make multiple arrangements of keywords and choose the best way. 6. Use professional concept vocabulary to qualify visitors. 7. Use geographical location to identify visitors. The above two steps are to get the best value of traffic. In general, the strategy of selecting keywords can make the hospital website different from other websites on the one hand, or certain keywords will be the focus of the hospital's upcoming work.
Second: Grasp the number of keywords
Generally speaking, the number of keywords on a website page should be carefully controlled and not too many. Generally, 3-4 are most suitable. If there are too many keywords on a page, it is easy to think that the theme is unclear, making the page difficult to obtain. Good ranking. At the same time, on a single page, the density of keywords must be controlled and not too high, otherwise it will easily lead to the risk of cheating.
Third: The distribution of keywords should be arranged well
The distribution of keywords must grasp the key areas. The title and Meta tags in the web page code are specially added with the core keywords of the hospital. You can hypertext link the keywords in the body of the web page. At the same time, do not forget to include the keywords in the text. At the same time, be careful not to use too many keywords. You should follow the necessary grammatical rules to form natural and fluent sentences that make people feel natural.
At the same time, the content construction of medical websites is also a very important aspect. The website should start from the following aspects to enrich the content of the hospital website:
First: You can carry out packaging promotions and write relevant articles based on the characteristics of the hospital and individual outstanding departments.
Second: Introduce the new medical technologies and treatment quality of the department, and designate professionals to promptly respond to various medical questions raised by netizens; collect popular science articles and professional e-books related to this subject and publish them on the department website.
Third: Obtain relevant articles from the Internet, rewrite them and publish them on the website to enrich the website content.
Generally speaking, after the hospital selects the corresponding keywords, it enriches the website content, and then carries out the next step of construction. A good medical website can naturally win the favor of users. These are purely personal opinions. I hope I can learn from them together. Finally, the copyright of the article belongs to: Guangzhou Infertility Hospital: http://www.gznxby.com/ . You are welcome to reprint, but please keep the link when reprinting. , thank you all for your understanding and cooperation!
Thanks to siyi8473 for his contribution