Now it is no longer difficult to open an online store on the Internet. Go to the ShopEx website to download a set of free software, or directly use the free host plus software provided by ShopEx, and you can open an online store in a few minutes.
But after opening an online store, how to solve the problem of search engine promotion? The following are two points of my experience in using ShopEx to open a store. My website is Century TV Shopping, www.21tvgou.com:
Add different TITLEs to different pages of the store:
This is the simplest and most useful. Don’t write TITLE too long. In fact, there is no benefit if it is too long.
If your TITLE has only five words and contains two keywords. That means the weight of these two keywords is 2/5. If your TITLE is very long, it may become 2/8 or even 2/30, which will not highlight the purpose you want to achieve.
To quote a webmaster:
1. Never let go of the title of the web page. This place should be the focus of every optimization. Just like playing CS, it is equivalent to a heavy sniper, which is very effective and can kill with one hit.
2. Please don’t write too many things in the title, description, and keywords. The more greedy you are, the less you will get. Always remember the bear who breaks the corn. When doing SEO, you must silently say: I am not a bear. "
Take the Examination Bookstore as an example. The TITLE of the Examination Bookstore is "Century TV Shopping, a professional TV shopping platform that provides you with a convenient shopping method." Maybe there is a better way for experts to write it.
The way it is written here means that the purpose is to make the word "TV shopping", and then also use it as a "TV shopping network" and a "shopping platform". But products such as "TV Shopping Network", "TV Online Mall" and "Online Mall TV Shopping" can all be ranked on the first page.
Because the website has been online for a relatively short time, I believe it will achieve better rankings over time. (This point actually does not involve functions, but it is just because I saw that many people like to write TITLE very long. In fact, this is not beneficial)
Use the search function of product types to improve the ranking of products:
There is a saying that "the more citations a page has, the more important it is." Product pages like ShopEx take advantage of this function.
There is a row of related products below the ShopEx product page, which can be generated using the automatic cross-correlation and promotion correlation of ShopEx related products. Interconnecting products in this way is very helpful for search engine optimization.
For many people who open stores, because they are not dedicated to SEO, they have few resources. I don't have the resources either. Others have the resources to make thousands of external links, but we don’t have the resources and can only improve internal interactive links. Internal interactive links are very important, and you should try your best to be creative and improve the internal interactive links.
I've been racking my brains and thinking about this issue lately. A website is like a place, people walking on it are like search engine spiders, and the roads extending in all directions are like the interactive links within the department. If roads extend in all directions, we can go to any exit from any entrance. Isn't that great? You think to yourself.
The above are two points of experience during this period. In the process of using ShopEx, I found that there are many search engine optimization functions. After a period of time, I will share with you after the results are achieved.