PR has been updated! And it is not a general small-scale update, but a large-scale update, and the intensity and magnitude of the update are quite large. The author's own website and the website optimized for customers have been upgraded directly from 0 to 2, and from 0 to 4. The situation I have seen in the A5 forum in the past few days is similar. The increase is more and the decrease is more. Generally relatively large, this large-scale update undoubtedly completely breaks the suspicion that "Google gives up PR" that has been circulated in the past.
However, this time Google chose to update PR at this time. What kind of considerations does it reflect behind it? Based on some recent actions of Google, the author would like to share with you some of my own analysis and ideas, especially how webmasters should start from Learn more about this PR update event and respond correctly. I hope this will be helpful to our website optimization and development ideas.
1. Use the perspective of connection to see clearly the logic behind Google’s PR update
In fact, Google has never given up its hard-earned PR value. About half a year ago, PR underwent a small-scale update. At that time, my website was fortunately included in the update, but the scale was not as good as this time. Many, so it is not widely recognized in the webmaster circle, and only a few webmasters have personal experience. Choosing this time to carry out such a large-scale update this time is not an isolated incident. We need to use a connected perspective to see Google's deeper considerations.
From the background of the rumor that "Google gave up PR", we know that it was mainly due to Google's statement that it would withdraw from the Chinese market. In fact, after domain name changes and server relocation, what Google had accomplished was only a formal departure. From a businessman's point of view, it is simply impossible for it to give up such a large Chinese market! The same is true for PR, but Google chose to formally "wind down" when there was no significant improvement in market operations. "It would be better to say "retreat to advance."
Choosing this time to carry out a large-scale PR update comes at a time when Google has been making frequent market moves recently. On the one hand, it has launched the Google+ button application, which combines search algorithms with recommendations from community users, embodying the new search engine. Optimizing the perspective also reflects Sima Zhao’s desire to compete with Facebook for users; on the other hand, he wants to acquire the Hulu website, hoping that Hulu will join forces with Google’s Youtube to obtain high-definition film and television resources and form a more “monopolistic” Market layout. These measures are not isolated actions. In conjunction with the large-scale update of PR, Google has once again increased the enthusiasm of domestic and foreign webmasters for PR and Google, and has played a role in building momentum and cooperation for other market actions. After all, for enterprises, maintaining their appeal to users and constantly marketing themselves and providing necessary "hype" are necessary means of modern competition.
2. How should webmasters correctly respond to Google optimization after this PR update?
Although Google claims to withdraw from the Chinese market, for many websites, as long as Google does not give up providing Chinese search services for a day, it cannot give up website optimization for them. Although currently overall the traffic it brings to websites is much worse than Baidu, it can still account for 20% or more of high-quality website traffic sources, so it still cannot be underestimated. In addition, due to its years of accumulation of skills, PR is still a website weight measurement symbol without strong competitors. For many people, it is not only a basis for exchanging friendly links, but also an important reference for setting prices when selling website links. For these reasons, webmasters still need to pay more attention to Google optimization and PR.
A. Master the characteristics of Google’s algorithm rules
We often say that in the field of search engines, Google is truly the No. 1. This is due to its dominance in search technology and the search engine principles it promotes, without manual intervention. Search fairness. Therefore, Google has its own unique algorithm system that is different from Baidu. In summary: Google's spiders can crawl deeper and more thoroughly into the structure of the website, and can crawl and include all pages of the website that are not prohibited in robots.txt. , including the login and registration interface of the website, etc.; Google pays more attention to the external links of the website, and a wide range of external links can quickly help the website improve its ranking; Google has a more friendly attitude towards new websites, and it collects and releases newly launched websites very quickly. ; Google also has its own unique "sandbox mechanism", which will conduct an assessment of some new websites for about a month to ensure that websites with cheating behavior are eliminated. As a webmaster, you must have a necessary grasp of these optimization rules so that your website can get good inclusion and ranking in Google's search results and get more traffic.
B. Don’t give up on Google search engine optimization easily
This time I saw a webmaster who was very excited about the PR update, saying that his persistence had finally paid off. It can be seen that a considerable number of webmasters use PR as an indicator to measure the success of the website, and it also shows that persistence has paid off. good returns. For us webmasters, although building a website is not all for search engines, building a website in a down-to-earth manner will definitely lead to good results in search engines. Therefore, as long as you are determined to build a good website, you should not worry about search engines. The optimization of the engine takes a blind attitude. I think webmasters cannot give up on Google optimization and PR easily.
On the one hand, the vast majority of webmasters are using the Google Adsense ad network. They like the precise matching of Adsense, which can attract users to click on ads to a greater extent. Moreover, they can obtain good advertising revenue with the exchange rate of the US dollar to the RMB. , Doing a good job in Google's search engine optimization can increase the source of traffic, especially traffic with high matching degree. The probability of these traffic clicking on Google ads that highly match their search content is also high, which undoubtedly allows webmasters to get more Click income; on the other hand, Google's PR has been widely recognized, and its position in the hearts of Internet practitioners has been firmly established. Now, whether it is exchanging friendly links or purchasing links, PR will be regarded as an important Indicators, this large-scale update of PR will make this standard continue to be popular. Therefore, webmasters cannot do without the standard role of PR. It deserves our attention and use. The way to obtain higher PR is simple and has high PR. PR's high-quality website makes friends, and promotes the joint increase of website PR and weight by adding high-quality friendly links. This also has a very good effect on Baidu optimization, allowing webmasters to achieve the effect of killing two birds with one stone. This article was originally published by How to Treat Hemorrhoids http://www.cqtaihai.com/ . Please retain the copyright when reprinting.
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