When I first started doing SEO work, the first thing I came into contact with was exchanging friendly links. I originally thought that friendly links were a very simple thing, but when I actually did it, I discovered that there is also a lot of knowledge involved in friendly links. Now let me talk about the issues I pay attention to when exchanging friendly links:
1. When exchanging friendly links, the first thing to consider is relevance. We will also consider irrelevant sites, but the number is very small.
2. When I find some industry-related websites, I will not ask others for PR or inclusion first. Instead, I will first enter the domain name in IE and go to their website to take a look. After opening the website, the first thing you see is the overall feeling of the website: if the first feeling is rubbish, then there is no need to continue talking; if the first feeling is not very good, then the subsequent requirements will be much stricter. ; If you feel good at first glance, the rest will be much easier.
3. After reading the website, check its PR, SITE the inclusion status of Baidu and GOOGLE, as well as web page snapshots and other issues. Because our company's website is PR6, we generally require the other party's website to be at least PR3 or above, except in special circumstances. Of course, the more Baidu and GOOGLE include, the better, but it is best to include more than 1,000 pages. Baidu snapshots should preferably be taken within a week. As for whether SITE is on the homepage, I don’t really care, but if the homepage is deleted, try not to link to it.
4. Look at the number of external links of the other party. If the other party has too many external links, it is not good. But as long as the other party’s external links are within 100, I think it’s okay to link, because our website’s own external links are also around 100. GOOGLE also recommends that the export links of each page should not exceed 100, so I try not to link to sites with more than 150 external links.
5. After deciding to make a link, you must also prevent being deceived, so if the other party uses JS jumps, frames or NOFOLLOW attributes, etc., after such a site finds out, I will notify him to delete the link. After all, the feeling of being deceived is very annoying. of.
6. When you have nothing to do, you should also pay attention to your friend links. Many people's friend links will be deleted after being added without any notification. So there is no other way to check frequently. I usually use http://www.linkhelper.cn/ to check. It is a very good tool for checking friendly links online. I recommend it!
7. External links are not developed in one day, but are a long-term work, so I add 2-3 external links every day. Persistence is victory.
Please don’t be a PR-only author of friendly links, or a snapshot-only person; there are many things to pay attention to when linking, but I think the most important thing is to check out the other person’s website. If you think it’s good, then link to him. Bar!