Hello everyone, my name is Xu Ziyu. Today I want to share with you some of my previous insights from the novice stage. As we all know, novices will encounter many problems in the process of learning SEO and practicing it, and these problems are likely to hinder the pace of our learning and progress. Today I have sorted out several common problems for you, and started with Let me talk about how to solve these problems from my own perspective.
1. “Content is king” on a website seems to be just a slogan!
Updating the website is the most basic issue and the most critical issue. This is an old saying and the most classic philosophy that applies to every corner of SEO. Our website does not have a good content core as the main body, so users will come as they come. After coming, they will definitely sneer at your site and leave immediately.
"Content is king" is not a slogan we shout, nor is it that some people mistakenly believe that this statement is a lie, or that it is a lie to newcomers. Some people even provide some counter-evidence. For example, the articles in the station group operation are all Rubbish articles, but their rankings are still so good. It seems to be a very strong counter-evidence, but we ignore the root and only see the appearance of this problem. We do not analyze why such a station group ranks well. The reason why the station group operates so well mainly lies in the interconnection between these stations, forming a A sprocket allows the weight of the website to pile up with each other. It is not that his junk articles will also have a high weight. It is because the weight of his website is high, which drives the weight of the article.
For some large portal websites, many have many editors and professional editing departments. They know very little about SEO. Even if they know, they will not rely exclusively on SEO to promote their websites. So why are they ranked so badly? Will it still be that good? First of all, their editors will produce a large number of original articles and high-quality articles every day. These articles are very popular with search engines and even the entire Internet. This will definitely attract users, stick to users, and be recognized by search engines. Secondly, "content is king" is used to the extreme by large portals. These large portals have massive information updates every day, giving search engine spiders a happy environment to crawl. Such websites do not want to be ranked well and have high traffic. All difficult.
2. Is the website’s “external links the king” used to deceive people? !
The most common thing that many novice webmasters hear when they come into contact with SEO is to build external links. How to do it? Many friends have summarized no less than 20 methods, and each method has its own changes. Maybe if a webmaster has been doing SEO for a long time and has his own set of methods, then some people will gradually feel that doing Baidu SEO is not effective. Sometimes external links are not the king, which makes everyone very strange and also makes everyone very frustrated. I have such an example. I have a website with more than 20,000 external links, but it is still not ranked high. Why is this? Later, I analyzed that it does not mean that the more external links, the more external links are the king. The more external links, the more high quality.
I have introduced the high quality of external links to you before, and I have introduced a lot. Before, the positioning of high-quality external links was not clear enough, and I was also keen on the pursuit of quantity. But now that I have come into contact with it more, I have discovered that quantity is not so important. The relevance of the external link, the high weight of the external link website, and the anchor text of the external link are the most important. If we do these three aspects well, we will be able to do a good job in "external links are king" and do a good job in keyword optimization.
3. SEO relies on persistence, and persistence is victory?
This sentence is not wrong, but it does contain elements of deception. "Everyone knows that SEO requires persistence, but how can we achieve good results by persisting? Don't tell me these soft words, we need real things!" I believe this sentence must express the aspirations of the majority of webmasters. SEO relies on persistence, but if we persist, we must also choose the right direction and find a good method. SEO is a long process. During this long optimization period, if we do not find an effective method of our own, you may lose your confidence in victory and your desire to win while persisting.
SEO insists on choosing a good method, and the best way is to test slowly. As long as you have a good idea, test it quickly and don't be timid. It’s not that SEO can’t make money, it’s just that you don’t have strong skills. Recently, I have learned a lot about the external links of the website. The important point is that if a website wants to rank well, the more external anchor texts the better, and a large number of them must be included. If it is just some simple plain text links, it is useless. Ineffective. Baidu's large number of external links will often give us a deep misleading, causing us to go from the joy of watching the external links grow wildly to the frustration of long-term rapid growth without good rankings. The best way to do external links is to do Yahoo and anchor text. This is the way to optimize your website and optimize your keywords.
Okay, this article ends here due to length and time constraints. There may be some other ideas to share with you in the future, so stay tuned.
This article was published by Xu Ziyu, editor of stand-alone game ( http://www.91danji.com ). Everyone is welcome to reprint. Please keep this link when reprinting. Thank you for your cooperation!
Thank you Xu Ziyu for your contribution