Generally, webmasters or corporate promotion specialists will create blogs in groups for website promotion and SEO optimization. However, the effect of simple group blogs on promotion and SEO can be said to be minimal or even have no effect at all. After all, the current portal blogs are not like In the past, newly created portal blogs would be included as soon as they were opened. Search engines would treat newly created portal blogs as new websites, which would require a certain period of observation. If they found that the blogs did not meet the inclusion requirements, they would not be included at all. Everyone knows that not being included means that there is no weight transmission, so If you want to do a good job in third-party blog marketing, you must do less and more.
Many webmasters will build some website groups for themselves as promotion resources, but the weight of the website groups is generally not high, and whether the domain name host fee can be maintained is also an important issue. The cost of a few domain name hosts is not much, but dozens of them are enough. It’s different. Therefore, using a third-party blog can solve the problem of domain name hosting costs very well, and the effect is equivalent or even better. After all, the servers of portal blogs are very powerful and stable. Due to the high weight of the main domain name, the portal blog can appropriately serve each user. A blog provides some basic weight, which is helpful to improve the weight of the website.
GOOGLE has updated PR on a large scale this time, which has made PR value more important in everyone's mind. I also have some friends whose third-party blogs have had their PR values increased. By the way, I would like to ask you how many blogs with PR you have now. What about third-party blogs? You can leave your blog address in the comment area to show it off. For example, Mou Changqing's Baidu space is PR4, and his Sina blog is PR3. Although many friends think that PR has no effect at all, in fact, PR value has always been one of the important indicators for webmasters to measure the value of a website, especially for friendly links. The first thing you see is the PR value. For a third-party blog, the only indicator that can determine its weight is PR.
Nowadays, many B2C mall websites do not have friendly links on their homepages. If you join friends from such companies, it is particularly important to establish one-way link resources. If there are a group of third-party blog resources with good PR, you can exchange them for some high-quality cross links. The link back provides weight to the mall, which will also be part of your performance. However, it takes at least a year to establish a high-authority blog, but in the long run it is very worthwhile, because these high-quality network resources are your important professional assets. As long as you do simple maintenance, they will follow. You work for different businesses and even your own entrepreneurial projects.
Having said all this, I actually hope that everyone can pay attention to the establishment of long-term high-quality resources. In addition to accumulating experience and contacts in the Internet industry, it is also very important to accumulate own network resources. If you have any questions, please visit Liu Zijun’s blog to communicate. Now let’s officially start talking about how to do it.
Search engines’ general inclusion requirements for third-party blogs:
1. The content of the blog must be formal, with no illegal information, and the layout of the articles should be clear. Do not copy the content casually, and the content is messy. Moreover, some articles with some JS code in them will definitely not work and must be modified.
2. The blog template must be appropriately adjusted or some auxiliary function columns must be added. After all, too many blogs using the same layout are not good for inclusion. Choose a template that is related to your product. For example, it is best to use pink or purple for women. .
3. At least make sure there are 6-10 semi-original articles at the beginning to let search engines know that your blog has content and is worth crawling.
Things to note when establishing a third-party blog:
1. The third-party blogs I commonly use are Sina Blog, Hexun Blog, and Baidu Space, because their friendly links and external links made from article content anchor text links are all effective. Friendly links from NetEase Blog and Sohu Blog are invalid, and external links with only article anchor text links are valid.
2. It is best not to use keywords in the blog name. Change it to a website name or brand name, so that it will appear more natural. It is not good to optimize it too deliberately.
3. Take Sina Blog as an example. Below the personal avatar column on the left, add a text component of ***company profile column (*** can be a keyword). The company profile should be within 200 words, and some long-tail keywords should be added appropriately in the profile. Just the words.
How to add text components: Page settings after login -> Custom components -> Add text components
4. Add a text component on the left side, the content is *** company honors, winning the title of excellent *** sportswear brand, etc., as long as there are keywords in it. I am just giving an example, you can also put more company or product related information here.
5. Add a blog column category. You can also do it in the page settings. The column name should not be directly keywords. It can be seasonal + keywords or other long-tail words. For example, for sportswear, it can be summer sportswear or Sportswear promotions.
6. Add a friendly link column. My suggestion is that it can be used as an official blog and appropriately linked to several of your own blogs on the main website. This can speed up the pace of increasing the weight. Just connect it with your other blogs and make a simple sprocket.
7. Write your own comments and messages at the beginning. Add keywords appropriately in the comments. It is best to appear in the first 10 words, so that you can see the keywords when you call the blog homepage.
8. When posting an article, you should write keyword tags. Don’t be anxious to make an anchor text link to the main website at the beginning of the article content. Make an anchor text link to the blog’s own homepage first, and let the blog develop its own weight.
9. The basic profile and blog introduction of the blog should be as complete as possible, and keywords can be appropriately added to the profile.
10. Search for celebrity blogs that are not well-known in the industry. Information that is too famous will be ineffective if posted too quickly. Visit more at the beginning, so that you will appear in the "Visitor" column on other people's blogs and leave a message on the blog. A few words will suffice. The main function is to attract spiders, not to bring traffic in this way. Generally, it takes 2-3 days for the blog to be included.
11. Just make sure to update one article every week in the beginning. After half a year, update it once every half month.
12. Regardless of whether you establish a blog on the same blog platform or different blog platforms, the content positioning must be different and clearly differentiated. For example, sportswear, the first blog is for men's sportswear, and the second blog is for women's sportswear. , the third one is a sportswear shopping guide...
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