Recently, on websites, including SEO blogs and some forums, I accidentally saw the confusion of many SEORs: doing SEO is very hard, and they are busy from morning to night. Where is the future of SEO? How to do SEO? They follow the instructions of their supervisors every day and do whatever they are told. There is no clear route in their minds. They do this and that endlessly, and then wait for the results. Based on this, I will now share some experiences with SEOR people who are still confused in the SEO swamp, so that they can do SEO systematically without appearing confused.
In the early stage of SEO, you need to do a good job of website analysis and keyword positioning.
For website analysis, first look at what type of website it is: a government website, a corporate website, a commercial website, an educational and scientific research institution website, a personal website, or other non-profit organization websites. Next, look at the target customer group of the website, which is to establish the type of target customers based on the analyzed website type. For example, if your website is a corporate website and you want to market boiler products, then you need to find such target customers. How to find it? Through newspapers, some local newspapers or other regular newspapers will have information on investment promotion, franchising, agency, etc., as well as contact information. This is a good way for us to find customers; through some website building companies, we can find website building companies. Then search through those sites and find them, and you can find companies with related products to contact; use some chat tools, such as the more commonly used QQ groups, add a few groups in the same industry, and then publish appropriate advertisements in the groups and take the initiative Communicate with people in the group in order to obtain effective information and customer resources; attend parties and establish connections through real-life social interactions. We know that success depends largely on connections; introduce and refer to classmates, use some social networks, and use Campus network, Weibo, blog; make friendly links; another point is to strive to cooperate with Baidu promoters, because they have quite sufficient customer resources.
After finding the target group of the website, we also need to check whether the operation process of the website is simple. Clicking on the navigation will not jump to places we don't want, and finally the jumps will become more and more confusing. Analysis of keywords: Competitor analysis based on frequently searched keywords and search volume lists by target customers, accompanying long-tail keywords and search lists, and candidate target keywords, including market share, content features, and website competitiveness etc. The competitiveness analysis of keywords is very important. It is related to our quotation, so I won’t go into details here. Analysis of competitors' SEO situation: As the saying goes, "Know yourself and the enemy, and you will win every battle." Therefore, analysis of competitors is very important for industry websites. Competitor analysis can start from several aspects: 1. Look at the size of the website, whether it is It is a website with a large amount of information such as industry sites and information sites. If it is a large site, you can check the opponent's collection volume. By the way, look at the collection volume with and without www to see if there are any traces of software collection. 2. To check external links, you can use Yahoo to query, including checking the quality of external links and anchor text. Whether there is mass distribution, whether there are high-quality links such as GVM, news media links and industry authorities, as well as local organizations and association websites. 3. To look at the SEO level of competitors, you can check the density of keywords, website inclusion updates, and whether user power is strong enough.
Remember to make plans and plans for optimizing rankings. There is no limit to the distance, and optimizing the destination for a stroll is equal to the imagination. Making a good optimization ranking plan can enable us to do SEO in a more systematic, process-oriented and quantitative manner under the guidance of clear goals, and can predict the final approximate effect. So how to make optimization plans and related solutions? For example, the pre-achieved goal in the first month is to collect 1,500 website articles, 600 external links, and mine 400 long tails; in another two to three months, the website will collect 5,000 articles, 3,000 external links, and mine long tails. 1,500, and so on. After six months, the target keywords of the website will have a stable ranking on the homepage, the website traffic will reach 6,000 IP, and long-tail keywords will be mined for more than 500 records, and more than 20,000 records will be collected. Specific optimization plans can be: 1. Make an optimization schedule to observe the progress of optimization, which includes specific time and operation content (on-site optimization, off-site optimization, content construction, website structure and content improvement, website maintenance, feedback Chapters, etc.), keep a record of the completion status, and it is best to optimize the execution plan to be specific to the day.
When doing SEO, you must pay attention to strategy. On-site optimization: 1. Principles of internal link construction: control the number of internal links in articles, that is, it is best to link related articles once for a keyword, and do not link to the same article repeatedly to avoid being considered as cheating; the relevance of the link objects must be high, For example, key SEO links must be articles with SEO as the title and strong relevance; pay more attention to important web pages, and pay special attention to those with high user experience and large traffic to the website; use absolute paths , which is the complete URL of the linked document, for example: http://www.***.com . 2. Pay attention to detail optimization: The first thing is about the optimization sequence of keywords. Optimize long-tail keywords first, and then drive the target keywords after the long-tail keywords reach a certain volume. Secondly, the keyword deployment skills: do not pile keywords on the homepage; the reasonable number of keywords carried by each page is 3 to 5; the keywords of industry websites must be systematically planned. The specific thing to grasp is that the target keywords should be placed on the homepage, and the column pages can be used for some medium-hot keywords, that is, words that are second only to the target keywords and higher than the long tail. The content page uses long-tail words. Share several long-tail word mining tools: Baidu Index Tool, Google Keyword Tool, Google Treasure Box, other SEO-related searches, etc.; Content construction: Adding content to the website is continuously added at the beginning of the website building, and optimization is performed as it is added. After a few months of doing this, you will gain the trust of search engines in your website, which will be more conducive to obtaining a higher weight.
Off-site optimization: external link construction, 1. Friendly links: You can add friendly links to your own personal website, Sina, Sohu, Hexun, Tianya, Baidu Space and other well-known blogs; 2. Hang signatures and publish classified external link information in well-known forums: For example, in A5, chinaz, lagging behind, etc., you can gain more signature slots by increasing points and upgrading. Publish information with external links on some well-known classified information websites, such as Ganji.com, Baixing.com, 58.com, etc. 3. Make a message: When making a message, check to see if there is a nofollow tag. Only the ones without it are valid. 4. Q&A: You can post external links by asking questions or answering questions on Baidu Know, Sosou Ask, Tianya Q&A, etc. 5. You can also use paid GVM links and purchase high-quality friendly links. There are many other microblogs, bookmarks, etc., so I won’t go into details. As long as you frequently browse the Internet and pay attention, you will encounter many places and methods for sending external links. When making external links, we must pay more attention to quality, pay attention to the diversified development of anchor texts, and seek a natural balance.
The soul of SEO does not lie in SEO itself, but in this way to seek a spirit that can stimulate one's creativity, proactive learning and overcoming difficulties, and through one's own efforts, strive for the sense of accomplishment and joy that can ultimately enjoy success. Feeling. The above sharing hopes to awaken SOERs who are still lost in the SEO swamp. I hope this can inspire them and become a sobering agent that will make them more passionate and happy on the road to SEO.
This article was written by Li Guoping of Taikang Boiler. Please indicate the source for reprinting http://zgtkgl.net/ .
Thanks to chengzhang1f for his contribution