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Competition exists everywhere in our lives and work, and in order to defeat our competitors and make ourselves invincible, we must understand our competitors, master their strengths and weaknesses, and only by knowing ourselves and the enemy can we win every battle. So what exactly is a competitor? The definition given by Baidu is: in a certain industry or field, someone who has the same or similar resources as you (including human resources, funds, products, environment, channels, brand, intelligence, appearance, physical strength) resources), and the goals of this individual (or group) are the same as yours, and the behavior they produce will bring certain benefits to you, they are called your competitors. This is still the case in life and work. When we build websites, there is fierce competition. Therefore, if we want to succeed, we must learn how to analyze competitors. This article will work with everyone to take effective rectifications based on analyzing competitor websites. Take measures to give yourself an advantage and occupy the market to analyze the important role of competitors in website planning. Before analysis, we must clearly analyze the significance of competitors:
1. By analyzing competitors’ websites, we can analyze and verify whether the project we are taking is feasible in the current market and can it be profitable? This is a shortcut for us to avoid detours and achieve success as soon as possible, so we need to analyze this problem carefully, and maybe we will find another successful model from it.
2. If competitors are already successful, we can directly learn from their successful models and innovate a little, and we will succeed quickly. If they fail, we can summarize the lessons of their failure and guide us to the road to success.
The important role of competitors in our website planning is that we can avoid their strengths and weaknesses, and absorb their successful business models to create our own unique website structure and style. This is more conducive to our success, so we must Learn to analyze competitors, and I have summarized two aspects of competitor analysis that can be carried out from two aspects: front-end analysis and back-end analysis.
1. Front-end analysis
Front-end analysis refers to the data that can be seen on the surface of the website or can be queried through some tool, which mainly includes:
1. Website domain name registration time and SEO data
Through webmaster tools, you can quickly query the registration time and SEO data of the website domain name. The registration time of the domain name has a great advantage in the website field, so when analyzing competitors, we first query their domain name registration time. , if their domain name has been registered and used for 10 years, theoretically it is difficult for us to defeat him. Then there are SEO data, website inclusion, Alexa ranking, Chinese website ranking, website backlinks, Baidu weight value and Google PR value, etc.
2. Data on each channel of the website and its daily update volume
From the data in this area, we can intuitively see the focus of the competitor's website, so that we can conduct a comprehensive analysis of his focus.
3. If the competitor is a forum, you can also check his membership registration volume and daily posting volume.
The user stickiness of this forum can be roughly judged from the number of registered users and the number of posts per day. Maybe there are many forums now that are brushing up on the number of registered members and the number of posts. We can easily tell what is being brushed. If it is true that they are all brushing up, they are not worthy of being our competitors and can be ignored.
4. Analyze competitors’ market share
Understanding this market share can help us analyze how big the market can be, which is the key to profitability. For specific analysis, I will teach you a simple method: if we are building a machinery industry website, we will survey 100 machinery industry websites to see how many are using their websites, and we can roughly estimate their market share.
5. Analyze your competitors’ brand awareness
Understanding the competitor's brand awareness is word-of-mouth, and the simple survey method is the same: if we open a women's website, we can survey 100 women to see how many of them know the competitor's website and we can roughly estimate it.
2. Background analysis
Backend analysis refers to the process of analyzing some invisible things behind the scenes of competitors that we must understand, mainly including:
1. Website team size
Investigating whether a competitor's website is run by an individual or a team can effectively adjust our operational strategies. For example, if there is an "About Us" description in the footer of a general website, we can easily and clearly see the size of their team. Furthermore, there is their operating address at [Contact Us]. Interested friends can go to this address to inquire about it on the spot, or lurk, and it can be easily investigated.
2. Background of the website founder and its members
The background of the founder of the website is also very important. If the competitor of the website you want to open is Ma Huateng, then you are dead. This member background is mainly analyzed from three aspects: their industry background, relevant experience and personal influence.
3. Website investment status
The investment situation mainly includes investment funds, manpower investment, material resources investment and website resources. This can be seen from the relevant posters on his website, but these are usually fake. In order to understand the real situation, it is recommended to pretend to be the second Yu Zecheng to lurk.
The above is about how to analyze competitor websites to adjust the structure and operating model of our website. This also shows the important role of analyzing competitors in our website planning. Everyone who engages in website planning must learn how to analyze competitors. And analyze competitors' projects. This article only explains this from the surface and serves as a starting point. Of course, there is still deep knowledge that needs further exploration. This article is provided by Xing Kong, editor of the women's fashion www.fashion169.com website, please respect the copyright.
Thank you Xingkong for your contribution