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The mining, layout and optimization of keywords for a website are problems that webmaster friends must solve. We all know that a website with high traffic is not only the traffic brought by those popular keywords, but also the traffic brought by long-tail keywords. It is also quite large. Webmaster friends have their own methods for mining keywords. In addition to using tools in the early stage, you can also discover some valuable keywords through background traffic statistics in the later stage. Through optimizing the website, I have summarized some ideas about keyword optimization. First, let me share my own case:
Updating articles every day is something webmaster friends must insist on for website optimization. The time I choose is every night, because I need to go to work during the day, so I can only use the evening time to update website articles and external link building, because Time is limited, so websites generally focus on updating on-site articles, and external links can be said to be often ignored. But what makes me happy is that I can often find from the website backend traffic statistics that there are often articles that can bring in more than 100 IPs a day. This is a very rare thing for a new website, because the weight is low, and it is simply difficult to compete with others. It's like an egg hitting a rock. From the analysis of these articles, we can summarize several key points:
The first is to dig out words that have traffic but low competition.
Keywords with traffic but low competition can be said to be very rare. Generally speaking, the more competitive keywords are, the more times they are searched by others. However, we can make good use of keyword tools, often analyze and discover some valuable keywords, and use the tools to mine them in the web page. Enter and open the corresponding website. It is not difficult to find that many popular keywords are made using column pages or single articles. If the quality of our articles is slightly higher, the search engine will rank you in the top few. Reasonable. Regarding the mining of keywords, I think one thing that needs to be noted is that there are many keywords being swiped up now. It is very crazy to swipe Baidu drop-down boxes and Baidu related searches. We should try to avoid those "fake" keys. Words, because they have little value and no traffic.
The second is to pay attention to the quality of the article content
Quality articles are also very beneficial to rankings. What kind of articles are considered to be of high quality? I believe many webmasters are still confused about this. Is it high quality if I write it manually? In fact, not necessarily. Now we find that many webmasters directly copy QQ chat records to their own websites. Therefore, this article is absolutely 100% original and unique on the Internet. However, this article may not be used by users. If you like articles that have no value to users, original articles will also be abandoned by search engines if they have no value to users. For article updates, my approach is to be pseudo-original and original, but with only one purpose, which is to create articles that users need. Sometimes it even takes half an hour to create an article that is pseudo-original.
The third is to improve the overall weight of the website
Only when a website has a certain weight can it be possible for an article to have a good ranking. For a newly built new website, even if it is a very good article, Baidu may not give you a good ranking, or even accept it. To include it, you have to look at its "mood" (but Google is different. Good articles will definitely be displayed at the top because it focuses on the quality of the article rather than the weight of the website). As long as the website has a certain weight and a good article has a good ranking, it is normal to bring hundreds of IPs a day!
The above three points are the factors that bring traffic to keywords summarized by Guangzhou Chengfeng Logistics Network ( http://www.chengfengex.com ). Generally speaking, a website cannot just focus on those popular keywords. , because those keywords are not being stared at by you alone, but by thousands of webmasters. If you are a new website without weight and want to compete with those senior webmasters, I believe that your The road won't go very far.
Thank you zyworu for your contribution