As we all know, high-quality friendly links are very helpful to the website. It will improve the keyword ranking, PR and weight of the website. Many websites have bought many unilateral links from major portals in order to improve the weight and ranking of their own websites. This cannot be done Admittedly, this approach is quite beneficial to their own website. But this method is only for qualified webmasters. Ordinary small webmasters simply don’t have that much money to pay for expensive links. They can only exchange friendly links. Today I will share with you my personal experience. Some experience summaries on friendly links, hoping to give some help to novices.
What is a high-quality friendly link? It is not just a link on the homepage of a major portal site. As long as its overall quality is higher than your website when compared with yours, it is considered a high-quality friendly link to you. Chained. So how to judge the overall quality of the other party's website, we have to consider their PR, inclusion, snapshots, number of external links, whether they have been downgraded, number of exported links, world ranking, keyword ranking, etc.
PR: Choose a website that is equal to or higher than yours to link to. Of course, it does not mean high PR. You cannot choose new sites with old domain names that have a higher PR than yours but only include a few pages just to exchange for high PR websites.
Inclusion: The key is to have normal inclusion. Normal inclusion means that the other party has new inclusions in the recent period. If you find that the last inclusion date of their website is one month ago, there is no need to consider it. It means that their website has not kept up with the latest. Choose a website that has the same or higher index than yours. If the other party has less index than you but a higher PR than you, you can also consider exchanging.
Snapshot: Snapshots are normal, which means that snapshots within 3 days are considered normal. Some people request snapshots the next day. Personally, I think snapshots within 3 days are OK.
Number of external links: The more external links, the better. The more external links, the better the infrastructure of the website. Compared with websites with fewer external links, the foundation is more stable.
Whether to demote the authority: Whether it is a domain or a site, the homepage of the website must be at the first place, otherwise it will be regarded as a downgrade. Many people pay attention to the site and ignore the domain. In fact, the domain is also the criterion for judging whether the website has a authority downgrade.
Number of export links: Generally around 45. If your website exceeds 45, even if it is linked, it will only get little or no output weight.
Keyword ranking: It is best to have individual keywords ranked on the first page. Same as above: If your own website does not rank, don’t force others.
World ranking: The higher the ranking, the better. If your own website does not rank, don’t force it on others.
The above seven aspects are not independent. All or more must be met before exchange. As for which ones should be met, everyone needs to analyze and decide in the specific friend link exchange.
During the exchange process, you may feel that some websites with higher or equal quality than your own are unwilling to exchange with you. Here we will talk about the art of conversation. You can first list all the advantages of your website. , such as having a higher world ranking or more collections, etc., fully demonstrate your advantages to the other party during the conversation, and thereby gain the right to exchange.
In friend link exchange, many people reject the exchange of secondary pages of channel pages. In fact, I personally think that it would be great if there is a channel page of a large website that is willing to exchange with you. Even if it is a channel page, its weight may not be higher than that of a certain channel page. The home pages of some small sites are low. Regarding cross-links, the effect is also good, but one-way link checking takes more time. If you have the energy, it is not bad to change to some cross-links.
Finally, let me give you a summary: Remember that friend links need to be stable. It is not a good thing to increase too much in one day. Increase or decrease quantitatively every day to achieve a step-by-step approach. At the same time, check the website's friend link status every day, and communicate in a timely manner if you find that someone has removed your link. If the other party's website has been demoted, you must also remove the link after communicating, otherwise it will affect your own website. This article is original from Xiudang.com http://www.xiudang.com , welcome to reprint.
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