Webmaster friends all know the principle of SEO: "Content is king, external links are king." No matter how you optimize your website and how to effectively increase external links, original content is still the most friendly to search engines...
So how to write original articles to help search engine spiders crawl? What should you pay attention to at the same time?
Page title contains keywords
The "keywords" in the page title represent the setting of all keywords in the title of the entire page. Most of the page titles call the title of the article, so it is also very important to set the title of the article well. Keywords must appear in the title of the article. After the changes in Baidu's algorithm some time ago, it seems that description is not as important to the inclusion of articles as before. I will not explain it here.
The first paragraph of the article is the most important place to place keywords, thereby increasing the quality of the website. But don’t pile up too many keywords. Generally, everyone knows that the density of keywords in an article is 2%--8%. The first paragraph requires setting the main keywords;
By placing keywords in the body of the article, you can add links to the anchor text as internal links; the anchor text can be bolded for emphasis, but when making internal anchor text, you must pay attention to which keyword specifies which URL. Never use the same anchor text but point to a different URL each time. (It is recommended to make a long-tail keyword record sheet so that you can see at a glance which keyword corresponds to which URL).
There should also be an appropriate amount of keywords at the end, and the secrets of the total article should not exceed 8%. Don't write articles for the sake of writing articles, and don't write articles because of keywords. The entire article in one sentence should make users feel smooth when reading it, rather than sentences piled up with keywords.
For pictures inserted in the text, it is recommended to write alt attributes and set article keywords in the alt attributes.
What I want to say most here is the related article recommendations at the end: After editing the article, you can artificially add the words "Qiu Yi Red Dates Editor Recommended" at the bottom like my website. Some blogs also have this. Function, no need to add it manually, then list the titles of articles published long ago and add hyperlinks. After Baidu includes this article, it will continue to crawl along your link. Articles that were not included before may also be included at this time. While increasing the collection of articles, it also enhances a good user experience. After reading this article, users can also see articles related to this article. I tried this, and the effect was really good. Articles that had not been included before were suddenly included. What a joy!
The above is my experience when writing articles. I hope it will be helpful to other friends! This is the first time I write about my own operation experience. If there are any inconsistencies, thank you to other webmaster friends for their valuable opinions!
The article is excerpted from: Qiu Yi Food Baidu Space
Editor in charge: Chen Long Author chyy's personal space