The user experience of a website is one of the important criteria related to the quality of a website, and it is also an important factor for search engines to judge the weight of the website. Here today, Qiawei Network ( www.qiawei.com ) conducts a simple research and analysis on how search engines judge the user experience of a website.
As a kind of machine, a search engine does not have a brain like a human to analyze and judge. What it does have are some mechanisms. These mechanisms were developed by search engine developers. As long as we study the mechanisms of search engine developers, we can improve the website. The user experience is improved. Qiawei Network recently discovered that search engines analyze the user experience of the website mainly through the following points.
First, the bounce rate of the website. I believe everyone understands the issue of bounce rate, which is the probability of users leaving your website within a certain period of time while browsing the website. How do search engines judge the bounce rate of this website? Qiawei Network has several studies. First, the search engine will give your website a keyword ranking. If a user enters your website through the keyword ranking, within a certain period of time, the search engine will give your website a keyword ranking. If your website jumps out of your website within a short time and clicks on the following website, it proves that your website does not provide users with useful information, and the user experience of your website is not high. If users click on keywords to enter your website and do not choose the following website, then you The user experience of the website is good. Of course, this is just an assumption of Qiawei Network. But SEO is often a kind of constant assumption and trying to judge.
Second, the user stickiness of the website. A website, search engines will analyze a website from the following points. The first type of website has article comments. If a website has a large number of article comments, it proves that the user experience of this website is good and many people need this website. According to the According to Weiwang’s observation, many websites with many comments have very good rankings. The second kind of website traffic is Alexa ranking. If the traffic of this website is high and the Alexa ranking is high, generally speaking, there will be more traffic from search engines.
Third, there is the functional issue of the website. Search engines can now simply judge some user experience functions of the website, such as comments on the website, likes and dislikes, etc. These functions can give users a good experience. At the same time, search engines can also use these functions to collect user feedback. To give the website a certain score. I have seen many websites with a lot of JS code on one page, but the ranking is very good. Why? In the past SEO, many webmasters would try to use JS as little as possible. In fact, such websites are just a simple content display. Users If you have very little experience, how can you get traffic?
The fourth is the exposure of the website. That is, the problem of external links of the website. How does this relate to the user experience of the website? Haha, if your website has a good user experience, there will naturally be many loyal users who will share your website. In fact, this is also nonsense, but I I want to tell you what we should do to make search engines think your website has a good user experience.
Qiawei Network first analyzes these key points regarding the user experience of the website. The writing is not very good. If you have any insights, you can share your comments together. Thank you for your participation!
Original address of this article: http://seo.qiawei.com/jn-seo/seo-yonghutiyan/ Please indicate when reprinting
Editor in charge: Yangyang author Xiaokang’s personal space