To put it simply, website devaluation means that search engines don’t like you and you have fallen out of favor. To use a common saying, it means that search engines’ trust in you has declined, their rating for you has dropped, and you have lost their trust. !
1. Frequently changing the title of the website: I mentioned this issue in my previous article about my personal experience in changing the title of the website. Don’t change the title of the website easily. Even if you change it, you must use it in a reasonable way, let alone change it frequently. It's very simple. You show one kind of personality today, and another the next day. In short, if you change your personality every day, people around you will definitely start to distrust you and think there is something wrong with you, so they need to re-examine you. !
Solution: Don’t change the website title easily. You can change it, but not frequently. Sometimes changing the title appropriately can effectively improve the ranking, hehe!
2. Problems with external links: I believe everyone has encountered this problem, including me many times. In the previous article, I also mentioned that a website I was responsible for in other places last year published information on B2B and other websites, because there was As a result, all the external links published were lost within a period of time, and the main keywords of this website suddenly went from the top three to hundreds, including the friendly links we exchanged. If someone deletes them all of a sudden, Your link, it is very likely that your website will be temporarily downgraded, but it will generally recover after a short period of time.
Solution: When such a situation occurs, remedy it. When using competitors to make external links, I said that if he makes one link, you make two and follow him. The same principle applies here. , if one of your external links is lost, then you can make the same link again and make a few more.
3. Space or server problems: Generally speaking, it is because the space is unstable, often suspended animation, or something else. There is also a relatively small possibility that there are other websites under your server that are extremely cheating, causing other websites under the entire server to be implicated. I briefly discussed some things after changing the space. I also talked about these issues in detail in the experience sharing of changing the website space. If you are interested, you can read it!
Solution: Choosing a good space and a good home are important, so choose well!
4. Change the program: After some novice friends launch their website, they feel that the program is not good. They have a program they like more, and then they will change the program. This will cause changes in the URL path and other changes, and you will be demoted. In fact, it is the same as the first one. The same is true for the article. As long as there are no frequent changes, it can be completely restored in a short period of time after processing. At least I have encountered this problem many times before, whether it was a change that the customer asked me to change or for some reason. Yes, I was basically able to recover in the end. The reason is very simple, because I changed very little, so remember to change frequently!
Solution: If you want to change this, you have no choice. It is best to keep the path the same. Some technical processing can achieve it. If it cannot be achieved, you can only make up for it by doing a lot of original work and building external links!
5. A large number of dead links: Today I made a little boy’s microblog. Due to some problems with the settings above, dead links appeared, so I would also like to mention here that if there are many dead links in a website, search engines will also downgrade it. processed.
Solution: Perform ROBOTS to block dead links!
6. Website content problem: If most of the website content is collected, junk, and useless... Even if the search engine gives you weight for a short time, over time, it will definitely kill your site and demote you. deal with.
Solution: Delete these messages and block ROBOT!
7. Link to a problematic website: If your website suddenly has a problem one day, after ruling out other reasons, you need to check your friendly links, because if a website you link to is seriously regarded as a spam website by search engines, you will also You will be implicated, but if you remove this link immediately, your ranking will be restored after a short period of time!
Solution: As mentioned above, just remove the link, and then replace it with a high-quality link to make up for it.
8. Use tools, etc.: I often see some people posting on forums asking for software mass distribution and other tools. My attitude is this. You can use lightweight ones, but they will definitely kill you if they are large. Don’t think that search engines are fools. Search Engines are becoming more and more intelligent now. A few years ago, if you simply piled up keywords, you would be ranked first. Now you can try it.
Solution: Isn’t it OK?
9. It touches certain interests of search engines: Such situations exist, such as artificial 11 bits and so on.
Solution: Is it too high-profile? If not, observe first
That’s all for the article. Haha, hehe, the microblog will be updated more frequently in the future. If the main blog is updated, it will be almost the same as before. I will work hard to improve the website ranking during this time, hehe!
The general symptoms of a website being downgraded are: 1. Snapshots are suddenly updated irregularly. 2. Collection slows down. 3. The included pages have been deleted. 4. The ranking dropped sharply. 5. All the collections were gone overnight, and the rankings were also gone... In short, the performance of the downgrade is that a stable website suddenly became unstable~!
Please indicate that the original article was reprinted from the Wuhan SEO Hunboy Blog. The address of this article is: http://www.hunxiaozi.com/post/28.html
Editor-in-Chief: The personal space of the author Yang Yang