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Website diagnosis is to analyze the problems of the existing website from the perspective of SEO. Many webmasters do not know how to diagnose their own websites. There are also many versions of website diagnosis reports on the Internet. So a complete website diagnosis What should the report contain? Today Zhang Dong will provide you with the format of a website diagnostic report for your reference.
1. Website positioning analysis
Website positioning is what the website provides users. The author has made a detailed explanation in the previous article "Website Positioning Overview" ( www.admin5.com/article/20110730/365772.shtml ), which you can refer to. Including industry analysis, resource analysis and target customer analysis. Through the analysis of industries, resources and customers, we can determine the type of website, profit methods, user positioning and traffic conversion.
2. Website keyword analysis
After the website positioning analysis is completed, it is necessary to analyze whether the core keywords of the website can meet user needs and whether they are consistent with user experience. The author has seen many webmaster friends choose words such as "Taobao", "women's clothing" and "women's network" as the core keywords of the website. I feel a little sad that such keywords are too popular and are basically not ranked on the home page. possibility, even if it is done, it is a waste of effort. Zhang Dong will successively introduce how to choose core keywords in future articles. It cannot be overheated or biased. It is necessary to choose the appropriate balance point between optimization cost and keyword traffic.
3. Page layout analysis
Analyze whether the layout of the page meets the needs of user experience, and whether the layout of important pages is conducive to search engine crawling and indexing. A reasonable layout can allow users to have a good impact on the website, while also increasing user stickiness and improving website conversion rate. This is a link that we must pay attention to.
Four: Website code analysis
Website code analysis includes many aspects, mainly including redundant code analysis, whether Flash, JS, pictures, etc. comply with the principles of search engine friendliness, and TITLE tag analysis. Whether the use of H and B tags is reasonable, etc. Having a lot of website code that matches search engines will be more conducive to search engine crawling, and of course, the ranking ability will be stronger.
Five: Website URL structure analysis
Website URL structure includes domain name, URL naming rules, website URL structure flattening analysis, URL standardization analysis, avoiding duplicate pages, ROBOTS.TXT analysis, website map analysis and other aspects. A reasonable URL structure can make it easier for search engine spiders to identify and crawl website content. Overly long and repeated URL addresses will cause harm to the website.
Six: Link structure analysis
Whether the directory and navigation are reasonable, breadcrumb navigation settings, internal link construction, correlation link analysis, use of NOFOLLOW tags, etc. Reasonable internal links can better transfer weight and make the website's ranking ability stronger.
Seven: Website content analysis
Whether the quality of website content can meet user needs, Zhang Dong also elaborated in detail on the standards of high-quality website content in the article "Standards of High-Quality Website Content". We can analyze the relevance of website content and use long-tail keywords Layout analysis and more.
Eight: Search engine inclusion and snapshot data analysis
The number of search engine inclusions greatly affects the keyword ranking ability of the website. Although it is not directly related to the website ranking, it is generally recognized that the more inclusions, the stronger the ranking ability. Baidu snapshots also reflect the weight of a website to a certain extent, including Baidu inclusion and Baidu snapshot analysis, and Google inclusion analysis.
Nine: External link analysis
The external links of the website are very important and have a direct impact on the ranking of the website. So currently we can only analyze the external links of the website through Yahoo backlink analysis and Baidu related domains. External link structure analysis, Yahoo backlink analysis, Baidu related domain analysis, etc. The website’s external link sources, the number of high-weight links, and the source and number of general links will all have an impact on website rankings.
10: Keyword ranking and traffic analysis
The ultimate goal of the website is to convert traffic into transactions, so the analysis of keyword rankings and traffic is essential, as well as the ranking of target keywords and the analysis of existing traffic.
The above is what a complete SEO diagnostic report should contain. There are currently many versions, but Zhang Dong feels that this version of the SEO diagnostic report is relatively complete and comprehensive. The article was originally published by Zhang Dong ( www.0717seo.net ). Please indicate the source when reprinting.
Editor in charge: Yangyang author Zhang Dong’s personal space