I actually came into contact with SEO very early. I came up with this concept a few years ago. I read a lot of translations by Google search engine engineers. I admired this technology very much at the time, so I kept paying attention to it. This happened several years ago. From the very beginning of my exposure to SEO to now, during this journey, although I am not a professional optimizer, I have witnessed many grassroots webmasters using search engine optimization technology to start from scratch. I have also witnessed a large number of aspiring young people who have devoted themselves to the SEO career and ended up hastily. end. Even now, there are many friends who have made no progress in SEO whole-site optimization and have to work as simple specialists and simply send messages and network promotion on various platforms including QQ. Many of them claim to be SEO. Friends make a living from this profession. I can't help but have many feelings in my heart.
The seo industry is built on search engines, but it cannot be separated from actual users. This is the core idea. Those who can understand search engines must be seo masters, and the websites they build can make money; if they can not be separated from users and pay attention to experience, then they are moving towards making The road to becoming a brand website is moving forward. It is not impossible to use seo to make your own website a leader in the industry. There are already many such website precedents in the seo industry.
At present, the main keyword flow search engine in China is Baidu. Everyone knows that Baidu is really a love-hate thing. What I love is that he almost occupies more than 85% of the Chinese search users in the domestic search engine market, and can bring a lot of traffic to webmasters every day, so that SEO can reflect its greatest value on Baidu; what I hate is that he Changeable. Even if you follow the correct white hat optimization method for a long time, the search for movie titles may change from a small change in three days to a big change in a week. In many cases, the SEOer who does this cannot explain it to his superiors or show it to his superiors. Qing's future, his moodiness makes Seo tired to deal with, which is the main reason for hating him.
After entering the SEO industry, I began to understand Baidu and understand his habits. This is something SEO cannot change and can only adapt to. I first saw the signature of the pinned post on the SEO forum: "There are no secrets in SEO, nor are there too advanced techniques. SEO only requires your perseverance. Remember: it is often not knowledge that makes you successful, but your spirit! If you always If you make excuses for yourself, you will have to postpone success. "Execution, today!" This passage touched me very much. Execution is better than knowledge itself. This is definitely the core of SEOer's success. I once said that execution is better than knowledge itself. I have also seen some SEO experiences shared by senior Zac. When the interviewer asked him if he would not be afraid of others imitating his experience when he shared it, his answer was that it would be good if only 1% of people could do it. These all illustrate the issue of execution. Knowledge can be absorbed, experience can be learned, and if long-term execution can be maintained, SEO itself is already half the battle.
In the process of continuously implementing SEO, we also need to pay attention to some methods. Referring to my own experience in the past two years, I have roughly summarized some core methods and purposes of doing Baidu SEO, and summarized them into the following points: concise and clear, clear-cut, and prominent themes. , high correlation, stable and long-lasting.
Concise and clear: This means that the website should not have too many things. Whether it is the anchor text in the site, the structure of the website, etc., it must be concise and clear. The code optimization in SEO actually has this purpose.
Clear hierarchy: It refers to the tree structure of the website, the main keywords on the homepage, the keywords on the column pages, the long-tail keywords on the content pages, etc. are clearly aligned at the top, with distinct levels, forming a pyramid system that is clear at a glance.
Highlight the topic: You have to tell search engines and users what you are, whether you are the latest, and whether you are popular. This is to highlight the theme of all pages of the website. Each page needs to highlight its own theme and summarize it with the main keyword. If possible, it can be reflected with tags or bold tags, and included with relevant text. It should be noted that try to avoid duplication. When tags appear, attention should also be paid to the prominence of the natural density distribution of the word on this page.
High relevance: Relevance is the "voting" mechanism. Whether inside or outside the site, this not only refers to the correlation between the keywords we determined through analysis, but also between the articles and keywords on the site, and the anchor text outside the site. The correlation between the page and the keyword it points to, the anchor text word and the main keyword title of the website, and the correlation between the page section topic, all of which reflect a high correlation. Degree, SEO should understand that this is a very important criterion for Baidu to judge whether you are professional.
Stable and durable: If it is not stable enough, it is definitely not excellent. Stability and durability include a series of issues such as the stability of the website space and the website itself, the stability of content updates, the stability of user access, the stability of external links, the age of the domain name, etc. There are many different ways to achieve each of these points, which require SEO's tenacious execution.
I was chatting with a friend in the SEO group last night, and he said that Baidu can identify a woman with a changeable personality. If you want to pursue this woman, you have to spend a lot of patience and understand her changeability instead of complaining. What he said is absolutely correct. Mastering knowledge and methods does not mean success in itself, and implementing it does not guarantee success. You must have a good mentality to pursue such a woman. So I have repeatedly emphasized that SEO must have a good attitude. People who are too impetuous will not be able to do SEO, because they will encounter many problems during the implementation process. It is possible that you have been working on a website for a long time, but there is no ranking and traffic for no reason. This situation is common in the Baidu SEO industry. . At this time, the quality of the seoer itself can be seen, and he must have a good attitude. Mentality is also an essential quality for SEOER, and mentality often determines success or failure.
There have been too many changes in Baidu in the past month. The uncontrolled K-station, confusing rankings, changes in inclusion, etc. have made SEO unable to cope. Baidu's changeability has already made many SEOs feel like they are about to collapse. I heard from my friends studying abroad that foreigners also feel this way when they get along with Chinese people! Baidu is the largest search engine in China, and I personally feel that many of its habits are in line with Chinese people. Doing Baidu SEO is sometimes equivalent to getting along with people (referring to us Chinese). If you can, you need to flatter him, flatter him, and understand his preferences. Therefore, I recommend using all Baidu related products. Baidu spider is a pet raised by Baidu. The impression this pet has on you directly affects its friendliness towards you, so try to be kind to his pet and let it be friendly to you. You feel friendly. A very important characteristic of Chinese people is interpersonal relationships. Do a good job in the interpersonal relationships of your website. The interpersonal relationships of the website are external links. The number of external links is very popular in Google. Have you ever seen a foreign trade website employ 50 foreigners? The chain specialist posts 2,000 external links every day. As long as they are not deleted, they can be posted anywhere? However, Baidu requires not only quantity and relevance, but also diversity and specificity. Chinese people hate others cheating on them the most, so they cannot cheat. It is difficult to turn over a website that has been hacked by Baidu. If the external link is unstable, it will be demoted. To make him like you, not only do you perform well, but also everyone around you thinks you are good! Because of this, when the website I worked hard for 2 months was deleted by Baidu K, I did not I chose to wait and stand up again. After learning from the pain, I resolutely gave up the old site and started anew after registering a new domain name www.hxingm.com with godaddy. Friends can check that this domain name registration only has 10 days. If you really want to do well in Baidu SEO When it comes to a station, you really should be careful and disciplined, otherwise once it’s gone, it’s gone forever.
There is a branch in management called Chinese-style management, and there is also Chinese-style SEO in SEO.
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