What does SEO optimization do? Optimize according to the rules of search engines. However, in actual operation, how many people optimize according to search engine rules in a timely manner? Most webmasters or SEOers just "stick to the rules" and do what they should do, and carry out steady and steady optimization. But what is the purpose of SEO? The essence of SEOer is the optimization effect that can make a huge difference. SEOers who achieve the best ranking results in the shortest time are qualified SEO talents. How to achieve such a goal? Binary believes that grasping the search engine ranking signs and timely optimization will achieve better results, or further achieve the effect of twice the result with half the effort. If you don't follow the trend, your website may not be able to stand out in the short term in the development process. If you make a breakthrough in the long term, you may inevitably end up making ends meet, and the gains outweigh the losses.
1: Selection of daily update time
What time period is most suitable for website updates? As a webmaster, do you know this? I have to say that 24-hour continuous update is undoubtedly the best optimization method, but not many grassroots people can do it. In addition, what other ways to update? Generally speaking, 6 a.m. to 9 a.m. during website updates is the best time to update. Of course, this is just based on personal experience over the past few years. Around 9 o'clock is generally the time when search engines place more spiders. But there are no absolutes. As long as you ensure an updated habit, it is not a bad idea to keep spiders at home at regular intervals. If there are 3 original articles that can be published every day, do not pile them up into one and publish them at the same time. To optimize the optimization effect, you can perform time-sharing publishing and gradually make search engines accustomed to crawling and checking whether there are content updates.
2: Website logs cannot be ignored
As a webmaster, you must understand the habit of reading website logs. Not only can you see whether the website has been maliciously attacked or intruded, but you can also see the indexing patterns of search engines and what kind of conditions the website is experiencing, all of which can be displayed at a glance. Similar to the author's blog, I didn't know that the domain name had been used to build a website before, but after running it, I found through the logs that there were hundreds of 404 errors every day. I would like to ask, if this is not discovered in time, what will be the result? If a large number of 404 is not dealt with, at least the efforts will be half the result, and at worst, the authority will be reduced or even the K station will be demoted. Look at the website logs, it's certainly not just that. Some content that is useless can be easily seen through logs and can be blocked, which is beneficial to website optimization. For example: Which of the small icons in the template has not been included in the collection? Therefore, such highly repetitive content should be blocked, otherwise it may eventually become one of the factors affecting the website.
Three: Page multi-address format collection
Does the more content that is included, the more effective it is? Some webmasters only look at the quantity of included content, but not the quality. However, for example, if the address of an article is "xxxx.com/news.asp?id=1521", xxx.com/news1521.hmtl", if the content is the same, the search engine will search for the two contents at the same time. Look at it this way? At least search engines do not support this approach. Although search engines display it after including it, it also dilutes the weight of the page. Even if there are too many pages, it will affect the overall weight of the website and lead to a decline in rankings. Even K station. If a large number of such inclusions appear on your own website, it may not be a good thing. Even if you take countermeasures, you can recover future losses, otherwise it will be too late.
Four: Grasp the update time, revise and optimize
Do you know what time is most suitable for website revision? Although reasonable revision will not cause the website to lose authority, timely revision will further optimize it. Seizing the update time and launching the website after revision will make it easier for the website to get out of the "observation period" as soon as possible. The well-known Thursday Baidu update can be said to be the biggest update in a week. On this day, both the number of search engine spiders, crawling frequency and update efficiency are far greater than before. Therefore, wouldn’t it be more beneficial to optimize using Thursday’s search engine update? What the website revision brings is that the snapshot update is out of sync. The only way to solve this problem is to guide a large number of spiders, update the website, and perform detailed optimization. , seizing the opportunity to attract spiders is not one of the time-saving and labor-saving optimization methods. In addition, the update time every Monday and at the end of each month, if used properly, is also very beneficial to website optimization. It is better to launch the website revamp earlier than to launch it sooner. That is what I mean. Isn’t SEO optimization just a matter of cleverness?
Five: About the role of domain
The Domain command is a search engine command to query the external links of the website, although it is not accurate. However, if the homepage is not at the first place after the domain, even if the website ranking is not demoted, the ranking is not too ideal. There has always been a debate in the SEO industry. If the domain is not ranked first, it will be demoted. Although many people do not agree with the comments, the importance of the domain being ranked first on the homepage is also evident. There is no fire without fire. Facts have proved that regardless of whether the domain is not demoted, the domain of the website that is demoted is definitely not in the first place. Therefore, in the website optimization process, even if the website is not demoted, the domain is not in the first place. It still deserves some attention.
The above content is jointly held by Binary Network and professional website construction company Yinghang Technology ( www.joyweb.net.cn ). Understanding search engine trends and signs is beneficial to website optimization. In the same time, more efficiency can be achieved. What will be the result? Ranking It has also changed because of this. Although SEO is not a magical skill, if you master it well, it can bring astonishing optimization results. Wouldn't it be better to learn how to optimize by assessing the situation and getting twice the result with half the effort?
Editor in charge: Yangyang author Binary Network’s personal space