One of the biggest mistakes that friends who have just built a website make when starting to do Wuhan SEO is to rashly choose a keyword. This will lead to two results: First, you will not be able to rank for the keyword you want to do. Go up, secondly, after ranking the keywords that you think are good, you find that there is no traffic. Let’s first talk about why we need keywords. Determining the meaning of keywords can be summarized as follows:
1. Ensure that people search for keywords
People who have no idea about seo will first think of the name of their own company or their own products when choosing keywords. But have you ever thought that when your company and its products do not have any brand awareness, no users will search for them? If you select the keywords that you think are representative, and the product name does not include the common name of the product, no one will search for it. To choose appropriate keywords, you must first confirm that the number of user searches reaches a certain order of magnitude. If this is ignored, it may bring disastrous consequences, which should not be underestimated!
2. Make sure to reduce the difficulty of optimization
Finding words with a certain search volume does not mean that you have to target the most popular and most searched words. Just imagine, think of yourself as a user, if you only search for "seo", "travel", The single word "ticket" will generate a large number of searches, but after all, you are only looking at the first few pages. Faced with this kind of attack with a large amount of information, as small and medium-sized enterprises or individual webmasters, we must It is still very difficult to put these words on the homepage, unless you have strong resources, and of course a lot of human resources are indispensable. Therefore, only by reaching a certain number of searches and choosing keywords that are not too difficult can the optimization of your network achieve good results within your budget range and cycle.
3. Seek effective traffic
What is the most important purpose of doing SEO? Ranking? Traffic? These are not the main purpose. The conversion brought by effective traffic is the purpose. Even if the company has enough strength, very popular keywords will be beyond the budget range. Being ranked at the front may not necessarily be the choice with the best input-output ratio. When a search user searches for a single word, it is difficult to determine the user's search motivation and purpose. For example, when searching for "seo", it is difficult to determine whether he is searching for seo training or just wants to know what seo is, like this Users who come to a professional website that provides SEO training have little chance of converting into paying customers.
If the keyword is positioned as "seo training", it will be more targeted. Users have revealed more purchase intentions. If the target keyword is positioned as "Wuhan seo training", then its commercial value will be higher. , this user is almost certainly looking for a specific niche. The possibility of such search users reaching your website and converting into customers is greatly improved.
4. Search for variety
Faced with the huge amount of information, search users have begun to become smarter. They have begun to learn to search for 3 to 4 words or even one sentence to quickly search for the information they want, so whether it is from the user's The angle is still commercial value, or the length of the search term is more specific. Longer search terms will have more important meaning.
5. Discover new opportunities
Everyone’s thinking is limited, individuals are always limited by the commonly used vocabulary around them, and users’ needs are diverse. As SEO personnel, we can use keyword expansion tools or analysis provided by search engines. Website traffic makes it more meaningful for us to quickly find appropriate keywords! This article comes from the blog of Yidun Education students, the original address: http://www.yidunseo.com /blog/gyll.html Please reprint with famous copyright!
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