Compared with just having a website three or four years ago, more and more companies now demand exquisite design and perfect functions. More and more companies now clearly put forward their marketing needs. With the multi-level and in-depth application of WEB2.0, there are also various methods of online marketing. Search engine marketing, as one of the most direct and effective methods, has naturally received more recognition and application. There are two forms of search engine marketing in a narrow sense. One is official ranking promotion from search engines. Just purchase keywords directly. The operation is simple and effective. It’s just the high marketing costs and unpredictable bidding models that make many companies quite helpless and even unable to stop; another way is website optimization for search engines. Although it is not as "short and fast" as keyword advertising and has immediate results, the investment is worth it. The low cost and long-lasting effect are very popular among small and medium-sized enterprises.
How to get your website to have a good ranking in search engines has become a concern for more and more companies. Although they are willing to achieve something, many companies or people who specialize in website construction and website optimization also know the direction in which website optimization needs to work. However, under the same keyword, there are only three or five ideal positions, and the ranking is no longer one. Simple things. How can we win by surprise? The answer still lies in the website itself, because for optimization, although content is fundamental and links are also indispensable, both can be imitated and surpassed as long as there are sufficient resources. Only the website itself is the core competitiveness that ultimately determines search engine rankings. It is a pity that the quality of the website itself, which is the on-site optimization we often talk about, has been ignored by many people. Shanghai website construction company Pilot Technology believes that a website in a "sub-healthy" state will be difficult to obtain the ideal ranking for a long time no matter how it is. .
Convergence of advantages, victory or defeat in competition determined by details
What kind of website is a healthy website? A healthy website is reflected in many details, such as the choice of domain name, the stability of the host, whether the code layout is reasonable, how to carry out internal and external links, etc. Let us give an example. Many people know that the core of website optimization lies in content and links, but they do not know that originality means links, and there is also a lot of knowledge in it. Due to space limitations, it is inconvenient for the author to expand on it, but original writing and link building around the website theme is the biggest detail. This is also the reason why many websites, even though they have a lot of content and a lot of links, still have tepid rankings. You can see the whole thing at a glance, but the details don’t stop there. Details are reflected in all aspects of website construction and optimization.
Website optimization now seems to be trapped in a strange circle. The competition for quantity optimization for the sake of optimization has caused many people to ignore the existence of details. As everyone knows, although it is called search engine optimization, and although the purpose is to obtain an ideal ranking, without the quality of the website itself, ranking is like water without a source and a tree without a root. Therefore, the author’s previous article “The real target of website optimization should be the website rather than the search engine” believes that the real target of website optimization should be the website itself, which lies in the meticulous attention to detail. Because competitive advantages are becoming more and more homogeneous, relying solely on quantity to win is undoubtedly a marathon race that will eventually make you exhausted and passive. It's just that the details are not easy to grasp, and the obsession with the authorities has also made some website construction and website optimization practitioners somewhat stubborn.
Watch, hear and ask questions, and the viewers will be clear when they have doubts and confusion.
Since we are trapped in Lushan and cannot fully see our own faces, it is indispensable to bring in foreign aid. Website optimization diagnosis is such a new thing, which came into being when search engine marketing was in full swing and optimization ranking confusion arose. Undoubtedly, since it is website optimization diagnosis, its object and focus is still the website itself. The essence of website optimization diagnosis is to combine the search engine's criteria for website quality, inspect the website, amplify the unhealthy details of the relevant website, and then prescribe the right medicine. Because it is equivalent to a doctor treating a patient, website optimization diagnosis is not something ordinary people can do. It requires considerable responsibility, technology and experience of the diagnostician.
Fortunately, A5 Webmaster Network, which has long been concerned about the survival and development of webmasters, has also launched website optimization diagnosis services in response to the requests of many webmasters. A5's brand and reputation are well-known. As a team under A5 that specializes in website optimization and diagnosis, its members have many years of practical SEO experience and are determined to provide high-quality SEO diagnosis and optimization services for customer websites. In addition to website optimization diagnosis services, A5 will also launch SEO training services, SEO optimization ranking services, etc. As a witness and beneficiary of website optimization diagnosis, the author once shared his experience in writing "Thoughts Triggered by A5's Official 16-page SEO Diagnosis Report". From the diagnosis report, we can get a glimpse of the A5 team. Professionalism and dedication. (Note: The A5 website optimization diagnosis website is http://seo.admin5.com/. Browsing it may bring more surprises)
Prescribe the right medicine to get twice the result with half the effort, better ranking
If website optimization diagnosis is a prescription, good execution is a good medicine. Website construction and optimization follow the prescriptions and prescribe the right medicine, so that you can get twice the result with half the effort and achieve the ideal ranking. Without implementation, no matter how good the prescription is, it is just a piece of waste paper. Prescribing the right medicine requires grasping the following aspects. First, you should know what is happening and why, deeply understand and trust the diagnostic report; second, grasp the fire step by step, adopt different implementation methods at different stages, and persist in long-term implementation; third, the competitive environment is constantly With changes, search engine algorithms are constantly adjusted, and website optimization strategies should be adapted to the times rather than static.
Just like the website www.joyweb.net.cn of the author's company, Shanghai Pilot Technology, many websites are not without rankings, but some details do not meet the search engine's criteria for website quality, that is, the website has been in a sub-healthy state for a long time. Most manifestations of this status are that it has a certain weight but the ranking is not ideal. There are links and content but no ranking. What really matters is the neglect and lack of details. The author believes that as the awareness of online marketing becomes clearer, the competitive environment for search engine marketing or website optimization will become increasingly fierce, which will definitely be the general trend. In such an environment, paying attention to details is the key to victory, and the essence of website optimization diagnosis is to magnify the details. Only by following the details and striving for excellence in website construction and optimization can you get twice the result with half the effort.
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