Recently, search engine algorithms have been unpredictable, and I believe all webmaster friends have felt this. From the fluctuation in the number of external links to the decrease in website inclusion, to the update of snapshots, and even several rankings for keywords in one day, from these changes It can reflect that search engine algorithms are being updated and changed. Changes in search engine algorithms are not just some changes in the index of various aspects of the website, but have also led to many webmasters’ websites being kicked or downgraded. Many websites have been plucked and even their homepages have been directly deleted. delete.
How to analyze whether a website has been downgraded? It cannot be easily judged simply from the snapshot of the website or the inclusion of the website, because many times the update of the snapshot is related to the website maintenance of the webmaster. Baidu is very sensitive and sometimes does not update articles. He does not update the snapshot. To determine whether a website has been downgraded, it should be analyzed as a whole. The most obvious phenomenon of a website being downgraded is a significant drop in keyword rankings. If the snapshot is not updated normally, the website inclusion will be reduced and the external links will be reduced. However, Keyword rankings do not fluctuate much, which does not mean that the website has been demoted. If the website is demoted, doamin's own domain name will not appear in the first position, and even the name of his own website will not be ranked first.
It’s not scary to have a website demoted. What’s scary is that you can’t find the reason after the demotion. After the demotion, if you find out which detail caused the problem, then after we correct it, the search engine will sometimes restore the website very quickly. , many webmasters are troubled because they can’t find the reason after the website is demoted. They feel extremely painful after the website is demoted. When they can’t find the real reason, they think that their operating methods are very formal. If a website is demoted, I will I think it can be analyzed from the following points:
1. Analyze spider crawling status from website logs
2. Analyze external links: Are there a large number of junk external links, or have a large number of external links been deleted?
3. Friendly links: Whether a large number of friendly links have been withdrawn, or other websites have been implicated in the downgrade of rights.
4. Caused by server reasons: The server is unstable, often cannot be opened or the access speed is slow.
5. Whether the website has been hacked: check the source files of your website
6. Has the website been revised recently, resulting in the website losing authority? Or even modifying the website title?
7. Article content quality: A large number of collections may not be tolerated by search engines.
Analyzing a website’s authority reduction typing can be analyzed from the following seven aspects. From these aspects, external link construction should have a good record, because if you do not record the website where you publish external links, you will not be able to detect that you have posted external links. Whether a large number of external links have been deleted and the external links have dropped significantly. In addition to search engines knocking out a large number of junk external links, they have been deleted by others. Only by delegating the power of the website can you understand everything you have done by yourself. What others provide are just some ideas. We can only analyze it carefully from these places to discover where the mistakes we have made. If we have done what we have done There is nothing wrong with everything, and Baidu’s own reasons cannot be ruled out. All we can do is stick to our SEO plan and wait for the website to return to normal.
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