Although SEO is not a very profound theory, many experts rely on practice to explore it. If you want to make a difference in SEO, you must be able to analyze data and analyze problems independently. Many times, some good SEO methods are developed through trial and error. , It is difficult for rigid SEO workers who only know theory but not analysis to make a difference. When analyzing opponent websites and some successful and failed cases, you will find that the following five mistakes still often appear on some websites:
(1) The number of keywords in the title. There are two main types of mistakes here. One is that there are no keywords at all, because some bosses and webmasters don’t know much about SEO and think that title is just a website name and contains too much other information. On the contrary, I don’t like it. As an SEO, I often encounter bosses like this. Everyone knows that the keywords in tiitle are crucial to SEO. You must argue with reason on this point, otherwise it will lay landmines for future SEO; in addition, One is that there are too many keywords in title. It is difficult to define what constitutes too many. There are different opinions on whether 10 is more or 20 is more. Because there are some successful cases of keyword accumulation, it is difficult to say whether this statement is harmful, but there are One thing is for sure that filling the title with keywords will definitely make the navigation bar very unsightly. Even if the title is ranked first on the homepage and cannot be understood, it will make people have no desire to click. What is the point of such SEO? ?I think the best way is to reasonably write a number of keywords to be optimized into a paragraph. It is best not to exceed 30 words. This number of words should be able to contain a lot of keywords, which can meet certain SEO needs, and is relatively Said it would be more beautiful.
(2) Frequently modify the template, because some new sites may need continuous improvement in some art or functions, so the template will be modified frequently. This approach is very fatal for SEO, even if title and description'keyWord are not modified, Because the structure of the website has changed, search engines will think it is a new website, which needs to be re-included and ranked, and may even be demoted. The losses in this regard are very large.
(3), h1, h2, h3... tags are used incorrectly. Since these tags play a very important role in SEO, the correct operation is that the primary keyword appears in the h1 tag, the secondary keyword appears in the h2 tag, and so on. , but many people will ignore this. The most important thing is not to be smart and hide keywords in these tags, and hide them in large numbers. Although users cannot see them with the naked eye, this method is very effective. Now search engines are very sensitive to h1 Tag search engines are very sensitive. Hiding is cheating and will be punished by search engines sooner or later. If you succeed, it means you are lucky.
(4) The beauty of the website and the amount of content have little to do with SEO, but they are closely related to the user experience of the website. If your responsibility is SEO, then you should not interfere too much with the art and web editor.
(5) The problem of friendly links. Many SEOs will spend a lot of time on friendly links when they first take over the website. It is undeniable that friendly links, especially some high-weighted links to the whole site, have a huge effect on SEO, but with At the same time, too many links will reduce the weight of your website. If there are a large number of links, it will be judged as cheating by search engines, and the possibility of being Ked is also very high. Therefore, you will also find that there are many navigation bar websites now. The weighting and inclusion are very poor.
The above mistakes are some advanced mistakes that are often made. These mistakes are relatively controversial, so I specially share them with you. In fact, the most important thing about SEO is to analyze and think independently, and to develop together with the search engines. It is unchanging. Thinking will accomplish nothing. This article was originally written by Ronnie, editor-in-chief of the online discount store www.vipshop.com . Please indicate the source when reprinting.
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