Online promotion includes many ways, the most common of which is online information release. However, few people have analyzed the specific issues such as how to publish and what types of websites to publish on. Below, Yishui Shanghai SEO Studio simply starts from the website. Weight analysis network promotion method.
Blog: We know that there must be several blogs for promotion, or even more, but I suggest that it is enough to have blogs on several large websites. There is no need to build a large number of blog groups. The weight of blogs on Baidu search engine It is getting lower and lower. No matter what words are searched, few blogs from Sina and NetEase are ranked at the top, and some blogs have used rel="nofollow", that is, links are not followed, such as: 163 blog, now 163 The blog has automatically added this attribute to your link, and this attribute is supported by Baidu and Google, so 163's blog is of little value to us, but what I want to say is that if the blog wants to do something, it needs to absorb popularity. It takes a long time to maintain, and you cannot rely on search engines to bring traffic. Blogs need professional articles to attract people.
Forum: The forum is indeed a good place for promotion. From the perspective of forum promotion, you can register multiple ones. Although the weight of the forum on search engines is relatively low, after all, it is a place where the same industry gathers. There will definitely be people in the upstream and downstream of the industry. Business can be done. Suggestion: Try to find forums in the same industry, and publish on the forum in the form of soft articles instead of direct advertising. It is a good idea to post links to the website in the form of soft articles, which can be used for website optimization. Please contribute, but if it means leaving a signature on the forum, upvoting a post, etc., don't waste your time.
Classified information: Search engines give classified information a very high weight, sometimes it is terrifyingly high. Many keywords ranking high are Ganji, 58.com, Baiye, Yihubaiying, etc. I think it is very good to publish information in these places. Then we should collect keywords and publish according to keywords, especially long-tail words. Content is also very important. Prepare content materials. When publishing, include long-tail words in the title and long-tail words in the first sentence of the content. Words, sending thousands of messages like this will definitely be effective.
Other B2B information platforms: Many information published on B2B can also rank well on search engines. Their weight comes from the respective websites themselves. At least their weight is not deliberately restricted by search engines. Therefore, in B2B Publishing information on the Internet can also bring a lot of traffic, such as: HC, Alibaba, Global Kitchen and Bath, etc.
Generally speaking, our website types are different, and the weights given by search engines are also different. To sum up, the weight of ordinary websites is greater than that of forums, the weight of forums is greater than that of blogs, and the weight of blogs is greater than that of Weibo. Forums are gathering places for industry people, and blogs need to accumulate Popularity, Weibo is biased toward entertainment and news. They each have their own strengths. Use their advantages to promote your website. The most important thing for online promotion is to learn to leverage your strengths and avoid weaknesses. Original creation by Yishui, the webmaster of http://www.hqbank.cc .
Editor-in-Chief: Yangyang author Yi Shui’s personal space