The decline in website ranking is an eternal pain in the hearts of webmasters. For small and medium-sized webmasters, the traffic from search engines accounts for the vast majority. The ranking of keywords determines how much traffic can come from search engines. So none of us want the keyword rankings we have worked so hard to achieve to drop. In actual work, we should try to avoid such a situation. Here is a summary of the ten most common reasons that can lead to a decline in keyword rankings.
First, the server is unstable
This is relatively common. Search engines have very high requirements for server stability, especially Baidu search. If there are frequent server problems when spiders are crawling, then the website is likely to be demoted, and a decline in keyword rankings is inevitable. Therefore, the website must choose a stable server. This is the most basic thing. Everyone should pay attention not to let these reasons lead to a decline in keyword rankings.
Second, wrong changes to the website
Webmasters often like to think that there is a problem with the title or keyword setting before the website is ranked (mainly manifested by novices) and then make modifications, which often results in the website being demoted before it has any weight. This is often the case. Things, according to my experience, changing the title of the website mainly depends on the weight of the website. If your website has a better weight, you need to optimize more keywords. There is no problem in making a slight modification. If it is for optimization If the keywords are completely different, then the ranking reduction is inevitable, and it is best not to change the main keyword of your main description text when changing the title. Make sure that the main keyword is not needed. Just like my Dongguan SEO title, no matter how I change it, I will never abandon the core word Dongguan SEO.
Third, being overtaken by competitors
Competition is always present, and so is the ranking. There is no problem with the website, and it does a reasonable job every day. But it is very likely that your competitors have surpassed you in terms of optimization (but the decline in keyword rankings is very small). The opponent's keyword rankings have risen and surpassed ours, so naturally our rankings will decline. In order to maintain the ranking, daily optimization and maintenance work must be in place. Otherwise, we may not go backwards, but others are moving forward.
Fourth, your own website is over-optimized
Over-optimization means that the SEO is too obvious, causing search engines to think that your site is a spam site and that you are cheating. You are building a website for the sake of building a website. The purpose of building a website is for search engines to see, not for browsing. Those who see it. Users will naturally dislike such a site, and search engines will naturally dislike it if users don’t like it. Therefore, this type of site is a site that search engines hate, and is the target of downgrades and K!
Fifth, website content leads to
Content is the soul of a website. A website without content will not have long-term stable rankings. This is inevitable. Of course, content does not necessarily mean ranking. The content must be precise and beneficial to users. Content that users are willing to spend time to read is good content. If the content of your website is copied and irrelevant to the theme of your website, even if it is included by the search engine, it will soon be filtered out. If the content of your website is not what users need, the bounce rate will be quite high. , which is quite detrimental to search engines. A website abandoned by users must also be a website abandoned by search engines.
Sixth, search engine algorithm changes
Search engine algorithms are always changing. The search engine has the final say on how to calculate rankings. We cannot influence its algorithm, but we can ensure the quality of our website. High quality content, high quality links. (Content and links are algorithms that cannot be changed by search engines for a long time). Grasp the unchangeable and deal with the changeable. If you can ensure these two points, the website will generally not have any big problems.
Seventh, website cheating
Website cheating is the most unacceptable thing for search engines. You are simply challenging its limits and ruining its job. As long as you are recognized by a search engine, you will never take it lightly. Being K is quite normal. Of course, there may be some novice friends who do not know the rules of search engines very well and make some wrong operations. The most common one is keywords. accumulation. In short, if you want to cheat on the website for a long time, you must not do it.
Eighth, website external links
It is undeniable that website external links are a very important factor in website ranking. In the ranking reduction, excessively allowing a large number of external links in a short period of time will be regarded as cheating, or a large number of external links from spam websites will also lead to a reduction in ranking. The most important point is that losing a large number of external links in a short period of time will also cause the website to lose authority. Therefore, everyone must follow the principle of precision and accuracy when making external links, and publish external links in useful places. For example, if you are doing Dongguan SEO, then I will post external links in some SEO-related forums, and some For websites related to SEO information, important external links are not only useful but also play a role in publicity.
Ninth, friendly links
In fact, websites should not randomly create friendly links. Friendly links do not have a great impact on the current rankings (unless they are related to your industry, have a high weight, and are much stronger than your website), especially some websites with small weights. Friendly links not only have no effect on ranking, but may affect your ranking. Moreover, friendly links have great joint liability. If the site you have friendly links with is K-ed, it is very likely to affect your website's ranking and Snapshots are really meant to be friendly links, rather than making friendly links for the sake of making friendly links.
Tenth, the problem of the search engine itself
There are not many such situations. For example, the last May 20 earthquake in Baidu caused all the website rankings to be messed up. Of course, this problem of the search engine itself has nothing to do with us, so I won’t talk about it.
The above summarizes ten reasons for the decline of website rankings. The author here recommends that you must build a formal website, adhere to white hat SEO optimization techniques, and insist on user experience as the center. I believe that as long as the majority of webmasters can do By these two points, there will definitely be a better tomorrow. The content of the article was originally published by LED display price http://www.nickled.com.cn/ . Please keep the link for reprinting, thank you.
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