Website optimization involves a lot of content, and people often mention text optimization, such as internal links and high-quality content. But in addition to these basic words, there is another important part that is often overlooked, and that is pictures. Many webmasters have pictures on their websites, and they just add an ALT tag. This is only a limited optimization. If you put aside these and make adjustments in other aspects, you can also increase the authority and points of the website.
Optimizing website images does not mean ranking a picture page against other people's article pages, but rather improving the overall website through a series of detailed adjustments on the basis of your own website. This is our purpose. Below I will share from both internal and external aspects, I hope it will be helpful to everyone.
The first is internal optimization, enhancing relevance is the key
First, the Alt tag is the foundation. The search engine itself does not crawl images and cannot understand images, but it can read the Alt tag. It is the search engine’s first impression of the image. When there are many images on the website, it is necessary to Add a unique Alt tag to each picture, mainly to write around the core meaning of the article, and appropriately integrate the keywords of the web page to increase the relevance of the web page. If the CMS you are using does not have this function, you must add it, otherwise it will be a loss. In addition, do not write the same ALT attribute of the image. This will be considered by search engines as cheating and may be punished.
Second, pay attention to the title of the page. Sometimes pictures can directly bring traffic to the website. Baidu and Google have vertical image searches. According to my observation, many top-ranking pictures capture the title of the page. Search engines think that pictures and The title of the page has a strong correlation. When users search for pictures, the pictures in the web pages related to the title will be ranked first. Therefore, in the web pages containing pictures, the title of the web page must be written accurately.
Third, the description text around the picture. Under the premise of ensuring that the ALT and Title are complete, some text descriptions need to be placed around the picture. We often see the text around the picture in the pictures on news websites, especially at the bottom of the picture. This text should repeat the keywords in Alt and title, which can strengthen the relevance of the web page itself and the image itself. It will be helpful when users search.
Next is external optimization, using pictures to leave external links
Spiders not only crawl text links, but also image links. Using this principle, you can insert online images into many forums. Search engines also attach great importance to images and consider them to be external links. Here are three points to summarize:
First, forum pictures: Post links in large forums will be blocked, and even links to pictures will be automatically extracted and converted. However, there are many high-weight forums that support online pictures. We will post pictures from our own website. It is an effective external link. Although the effect is not as good as text, it is still very practical.
Second, use Baidu: Baidu Knows and Tieba are good places for us to make links. Recently, there are also libraries and collections, but it is generally difficult to leave links directly. For example, Baidu Encyclopedia, if you put the image address as a reference, through The rate will increase, that is, a high-quality external link, and the use of Baidu’s know-how to make external links. The principles are similar and the effect is very good.
Third, network favorites: Some users are very good at using favorites, such as 360 Pocket. We can collect pictures into network favorites, which is very beneficial for spiders to crawl. Even if users have limited access, our main purpose is to External links attract spiders, so you might as well try it. There are many similar ones that can be used, as long as you are good at discovering them.
The above introduces several ideas for optimizing pictures from the inside and outside. I hope it will be helpful to the webmaster. In addition, if there are hotlink pictures from other websites, then the best way is to add watermarks to the pictures. If the pictures are Reprinting or using it will also leave a sense of ownership of the picture in the user's mind. Okay, that’s it for this article. I will continue to share other SEO content with you in the future. This article is provided by Shenzhen Website Construction ( http://www.zijiren.net ). Please keep the link for reprinting. Thank you!
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