Recently, I have developed a habit. Whenever I update the articles on the site, I always remember to naturally intersperse the article titles in the article, usually two to three times, at the beginning and end. In a few weeks, the crawl frequency of spiders and related The ranking of long-tail words made me understand that appropriately interspersing keywords in articles to increase the keyword density of articles and achieve aggregation of relevance within the site is conducive to the healthy development of the website. In fact, regardless of whether it is on or off the site, relevance is a necessary optimization link for webmasters. The author below will briefly talk about the use of relevance in website optimization.
How search engines determine relevance
Webmasters began to pay attention to the source of relevance, which is search engines. Because search engines care about relevance, in order to better cater to search engines and achieve rankings, webmasters also have to provide relevance within and outside the site. At the very least, they should understand search. How do engines determine relevance? The author believes that search engines determine whether two pages are relevant largely by looking at whether the titles or content of the two pages contain common words, as shown below:
Relevance realizes the reasonable arrangement of general weighted external links
In fact, website optimization is simply about optimizing the on-site structure and off-site resources. There are four major elements in making general weighted link resources for the website. The order of attention from high to low is: Relevance of external link pages and related pages -> external link pages Weight—>Number of exported links on external link pages—>Available link positions on external link pages. At this point, the relationship between relevance and the rationality of the general weighted external link arrangement is self-evident.
The use of relevance in friendly links
As the algorithm of friendly link exchange changes, the exchange factors also change. Now the first factor to consider in friendly link exchange is the correlation between websites. However, the author believes that the correlation between websites is not what we can see with the naked eye. If When we want to exchange friendly links, it is recommended that the exchanged anchor text and some keywords in the titles of the two websites be completely matched. Of course, partial matching is acceptable if this is not possible.
Achieve core competitiveness through relevance within the site
Whether it is a large portal site or a general enterprise site, search engines like to expand the website one by one around a core to facilitate their own program crawling. This is also when building a resource site for a comprehensive website, most webmasters choose to use One point of the main site is optimized for website construction. A common way to improve the core competitiveness of a website through relevance is to cover core keywords on every page of the website, which is the basis of website optimization and expansion (core keywords -> target keywords -> long-tail keywords). Here the author emphasizes that judging the degree of relevance and cohesion of a website does not rely on the number of website topics but the number of relevant pages in the topic. This is also the fundamental reason why comprehensive websites such as portals are listed in this outline.
The application of correlation in weight inheritance
Many webmasters have had the experience of raising a resource website, so purchasing a domain name with PR will naturally become the first choice for a resource website. However, if the types of websites before and after the domain name are not related, the weight will not be inherited. Of course, we can use search engines to How to judge the relevance makes it appropriate to make the titles of the two websites overlap, but it is very difficult, so it is best to purchase domain names in the same industry, and then realize the inheritance of weights through path recovery.
The article was first published on A5 by Luo Wuwu and reprinted at http://www.tyylmsxj.cn
Editor in charge: Chen Long Author timi’s personal space