Shared in the previous article: Detailed analysis of what real SEO cases include (Part 1), respectively, talked about the overall positioning analysis of the website, website optimization target analysis and keyword analysis combination. These three aspects are the first thing to do, so today Next, let me talk about the remaining points above. Because this is based on my own experience summary, it is not a standard. If you have any good SEO case planning plans, you can also share them with you. Let’s work together. improve.
Fourth, detailed diagnosis of the website
Website diagnosis is the preparatory work that must be done for website optimization. Only by knowing where the website has deficiencies can we prescribe the right medicine and improve the website in a targeted manner. A general detailed diagnosis of a website is based on the overall layout structure of the website, the distribution of keywords, whether the web page template is highly repetitive, whether there are duplicate URLs, whether the web page similarity is too large, etc. Let me talk about the general details in detail below: the title should not be too long and should highlight the key points; the web page should be designed reasonably and clearly to attract others to click; the internal links should be reasonable and each web page should be related to each other; the most valuable content should be based on Place it on the left top; pictures need to be processed; URLs need to be static; whether the export link is normal; whether the external link is healthy and whether there is a site map; generally we start from these aspects and defeat them one by one. In addition, the search function is very important and is an inaccessible user experience.
Fifth, formulate, implement and execute
This is the most core step, and it is also a hands-on step. Sometimes during the early website diagnosis process, website problems may not necessarily be found, but problems will be found during the implementation process. For example, the same page, due to static operation, Therefore, there will be two URLs, and one must be prohibited from being included, otherwise it will affect spider crawling and ultimately affect inclusion. During the specific implementation, many details need to be considered, such as external links. If you can use human resources to build external links, or the platform itself has a certain background, you must develop and utilize it. Execution is quite boring. For example, in some B2C malls, in order to increase traffic, it is natural to add more inclusions. However, such websites have many pictures, few words, and a very limited number of products, so in the optimization process, adding content is very difficult. The difficult thing is that at this time we are constantly looking for some feasible solutions, such as adding more product copywriting, such as combining product parameters to form more long-tail words, and there are many similar ones. After an SEO strategy is formulated, the rest is physical work.
Sixth, monitoring effects and feedback
Finally, after we have completed the execution, the last step is to monitor the effect. This is not a simple matter. For example, if some websites are not well indexed, then you need to look at the IIS logs and carefully analyze the traces of spider crawling to see how long it crawls every day, how deep it crawls, and how much total time it takes to crawl. long, so as to find problems in the log; in addition, if the traffic from the content page is less, check whether the article page is ranked. If not, you need to check whether there are still problems with the structure, whether the tags are in place, and the overall website What is the weight, whether the quantity, quality, and relevance of external links are consistent with our previous goals? In fact, many problems need to be analyzed and adjusted one by one. SEO is a process of adjustment, persistence, and re-adjustment. Only by establishing this idea can we maintain Good attitude.
After these three steps, the last step is to communicate with the customer. The seventh point will not be listed separately here. Because sometimes the results we think are satisfactory may not be satisfactory to customers, especially in the first case, single keyword ranking optimization. After we really do a good job ranking keywords, customers will say that this still has no effect. It is better to optimize a few more words or adopt other methods, so at this time we need a new round of work until we finally achieve customer satisfaction. . Of course, this does not mean that the customer is unreasonable, but that he is satisfied with our results and has put forward higher requirements for the website.
There are too many contents to be included in a complete SEO case. The upper and lower parts of this article only list some of the most core and key points. The specific details can only be understood in depth during the process of doing it. Sometimes there are some unexpected things. Circumstances will also affect the final result, such as space stability factors, instability of domain name resolution, etc. At this time, maintaining communication with customers is the most important. Okay, that’s it for this article. It is contributed by Diandianfa Marketing Software Station ( http://www.diandianfa.net ). Please keep the link for reprinting. Thank you!
Editor in charge: personal space of kaxsso, author of Hadron