In the webmaster world, many new sites are born every day, but along with this, many old sites are stillborn. The old sites have such an ending largely because these sites are too old and stick to the rules. In short, they have wrong ideas. Does that mean we should innovate? Innovation is good, but the author believes that innovation is a matter for industry leaders. What we do What we do is to stand on the shoulders of old ideas and use reverse thinking to break the legend of stillbirth. This article briefly demonstrates this point of view on the role of reverse thinking in the website optimization process.
Use reverse thinking to build a website
Whether it is a new webmaster or an old webmaster, almost all have this kind of website building thinking: first find a product or service type to build a website, then achieve traffic import through website optimization or other methods, and finally achieve profitability through advertising; however, The author believes that we should use a reverse approach to build a website, that is, first understand what type of advertising fees we earn, then choose a method to attract traffic based on the type of advertising, and finally build a website based on the type of advertising and the method of generating traffic.
Reverse thinking to achieve optimization ideas
Many webmasters will ask website optimization experts for advice when they cannot find keywords. However, the answers they get are different. Such optimization ideas will only make you tired in the end (this is why many webmasters say that website optimization is hard work. Reason), blindly ask experts for advice, why not use reverse thinking and analyze the websites of those experts yourself? Why do their sites rank well? In fact, once you analyze it, you will find that others rely on news sources and B2B to build external links. Relying on blog resources, you are still signing for the forum, posting in the forum, and posting to the forum.
Reverse thinking on friendly links
External links can be said to be a necessary track for websites to achieve rankings. However, many webmasters have become very entangled in the exchange of friendly links. From casual exchange of friendly links in the past, to mainly looking at PR exchange, to today looking at inclusion, relevance, etc. , aren’t webmasters tired of updating articles, writing soft articles, and statistics every day? Why not think reversely? What we want is not the weight given to us by the other party’s website. As long as the other party is a healthy website (legal and not cheating), it only needs to be ranked. Good (that is, high weight), wouldn't it be very simple to add relevance and make a friendly link?
Long tail keywords drive target keywords
Often webmasters have formed a fixed idea, that is, the weight of the home page comes from the outside, and the weight of the inner pages comes from the weight import of the home page or upper-level pages through link transfer. But have you discovered that many target keywords are very hot now, and the optimization you do cannot bring much traffic in a short period of time (this is why many webmaster friends say that most of the website’s traffic comes from long-tail keywords)? So why don’t we use the reverse idea, that is, use long-tail keyword ranking to achieve the ranking of the target keyword? This is very feasible. Think about it: you create the target keyword anchor text through external links. It is certainly much more difficult to do than using long-tail keywords for anchor text, and the latter is easy to see results. By bringing traffic through long-tail keyword rankings to achieve on-site activity, it will more or less improve the ranking of target keywords. It works (Baidu Encyclopedia ranking thinking), and long-tail keywords can also bring us high-conversion orders.
User experience is the search engine algorithm trend
Search engine algorithms are constantly changing. Every time the search engine algorithm changes, webmasters will suffer. However, when this happens, webmasters will often yell at their parents. If the situation is better, they will consult the search engine algorithm changes and solutions. , and at this time I would like to say that reverse thinking is particularly important. The search engine algorithm changes are nothing more than to better cater to the user experience. You only need to analyze the shortcomings of the website based on the user experience and you will master the search engine. Algorithm changes.
The article was first published on A5 by idsem member Luo Wuwu and reprinted at http://www.tyylmsxj.cn
Editor in charge: Personal space of Hadron author timi