Hello everyone, the editor of Gudong.com is here again. I have written many articles about search engines and improving website traffic. You have also given me a lot of support and reprinted a lot. I would like to thank you all. The editor will continue effort. Next, I will write about how to set keywords and optimization techniques after the website is completed and launched. Let’s get down to business and get to the point. Let me explain it in 5 key points.
1: Learn keyword analysis
It can be said that keywords have always occupied the "big brother" position in SEO. Keywords are words that describe your products and services. Choosing appropriate keywords is the first step in establishing a high website ranking. The stronger the keywords, the more powerful the keywords. Strong means whether your keywords will be optimized in the future and how much effort will be spent. Therefore, if you are starting a new website, it is recommended that you find a teacher to teach you how to choose.
2: Learn to use keyword analysis tools
Choosing keywords for a website is not something you just fill in according to your own ideas. Some novice webmasters fill in all the keywords as soon as their website is online. As a result, the website optimization has not been successful for a while. Ask an expert to check it, or compete with keywords. It is powerful, or it is of no use at all. In the end, I changed the keywords again and again, but I can't escape the penalty of the search engine. Therefore, I recommend that all novice webmaster friends use webmaster tools to analyze the website’s competitors, core keywords, etc.
Three: Look at the search volume of keywords (also known as: SERP)
After you learn to use keyword analysis tools, you can then learn to search for keywords. Enter core keywords in search engines (such as Baidu). The greater the number of search engine results, the greater the competition for your keywords, and vice versa.
Competition data for keywords generally published online are as follows:
(1) The search is less than 500,000, which means it is easy
(2) The number of searches is less than 1 million, indicating low difficulty.
(3) Search more than 100, medium difficulty
(4) There are more than 3 million searches, and you need to work hard for a long time to get a good ranking.
(5) Searching more than 5 million means extremely difficult (requires teamwork, usually only by SEO companies)
Here is a little trick to tell you, which was taught to me by my teacher. Use Intitle: core keywords to determine the search volume based on the number of core keywords on the web page. If it is large, it means the competition is high. Turn to other medium keywords. This saves the effort of using tool analysis.
Four: Pay attention to the structure of the website and keyword optimization
1. When selecting keywords, you must pay attention to whether the page has an independent domain name or a second-level domain name. If the pages where the keywords are located are all content pages, webmasters can do some special topic optimization to quickly rank them up. Colleagues will also get a lot of traffic. My teacher made a health topic with a core keyword. Later, the traffic of one page reached more than 100,000. You can imagine that the rankings are not so high.
2. Use title, keyWords, description and other tags to set core keywords. Here you can refer to websites with similar or identical themes to yours to see how their metakeywords are written. In this way, you may get unexpected keywords, but don't paste other people's templates directly, because you don't know what possibilities the webmaster has conducted on keywords before designing the website.
3. Site map (html.xml format can also be used)
4. You can do more friendly links. The effect of improving PR and keywords cannot be underestimated.
Five: Listen more, check more, and learn more
Your family, friends, and classmates are likely to find some words that you have never even thought of. There is also a trick I often use to find incorrectly spelled keywords (mostly used in English). As far as GOOLE is concerned, It has the function of checking spelling errors. It is recommended not to use misspelled words or phrases as keywords. However, I would like to warn all friends, do not be greedy and use popular keywords quickly. For example, do not use popular keywords such as "Guo MM" and "Ministry of Railways" recently. You still have to be honest when building a website. Search engines also like it. child. Okay, it's late at night. This article was written after working overtime at night. Please forgive me.
The last sentence is still the same: This article is originally submitted by the editor of Gudong.com www.gggdd.com . Please leave a link for reprinting. Please understand the hard work of a webmaster, thank you!
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