Regardless of whether it is a personal website or a corporate website, the process of website construction and operation is basically the same. It is nothing more than five aspects: website design, keyword selection, content update, external link building and traffic conversion rate. Although Many people know that these five steps are the key points, and of course they are also the difficulties in the process of website operation. So how can you easily break through these five important points? The author combined with his many years of experience in operating websites will tell you what to do. Simple analysis!
First: Break through the level of website design
Website design seems to be very free, you can design it however you want, but in fact, website design has an invisible hand to guide the direction of the design. If you can't see this invisible hand and just work hard, then the design The websites that come out may have too many vulnerabilities, and some may even have security vulnerabilities. For example, Flash websites are more vulnerable to attacks. At the same time, website design will conflict with website optimization, and ultimately it will have to be started all over again, causing time. There is a lot of waste on the website, so the website design is not to do whatever you want, but to unify the design on an optimizeable platform, so that you can easily break through the barriers in website design!
Second: Levels set by keywords
Many webmasters may think that setting keywords is very simple, especially corporate keywords, which are usually related to the company's products. But in fact, just setting a main keyword is not enough. You must know that on the website Only 40% of the traffic comes through main keywords, and the remaining 60% is contributed by long-tail keywords, so long-tail keywords are very important, and the difficulty in setting keywords is how to Dig out long-tail keywords with good quality and average competition. The current method of finding long-tail keywords is mainly through Baidu Index analysis, and there is also a flash of inspiration!
Third: Levels with updated content
For content updating, it seems very simple. For example, by collecting some articles, updating them, and making some minor modifications to others, by slightly modifying the title or the first and last paragraphs, and some even rewriting it, the highest level. Naturally, it is purely original content. The difficulty of these different methods of updating content increases step by step. For personal websites or corporate websites, updating the last original content has always been a problem. However, with the rapid development of the Internet, Development, original content is the future direction, so writing more original content is the key point! And the method of writing good original content naturally has to be found from the source of life, and you can even find some professional writers! Only in this way can we ensure The website has substantial content!
Fourth: Levels of external link construction
For website external link construction, the importance is self-evident. This is the prerequisite for website optimization. But now for a new website, if you want to find external links to a website with a higher weight than your own website, It is basically an impossible task, and now the external links of the website not only require quantity, but also need to be diversified. Only by building diversified website external links can we win the favor of search engines! So how about external link construction? It is indeed a big challenge for the current personal website or corporate website. The author believes that external link outsourcing has become a trend. Using a professional marketing company to do external links can not only obtain diversification, but also ensure quality. !
Fifth: Levels to improve website traffic conversion rate
After the careful construction of the above four steps, I believe that the traffic of the website is basically considerable, but this does not mean that your website can start to make profits, or that there is still a long way to go before making profits, because the traffic Now, does it translate into actual purchasing power? This level also troubles many personal webmasters or corporate websites! The author believes that there is actually only one way to improve the traffic conversion rate, and that is to first improve the experience of the website and achieve what users want. Only by thinking can you gradually increase the website traffic conversion rate!
Therefore, it is not easy to run a website well. Sometimes, even if you spend a lot of money on it, you may not be able to get a golden egg. The key factor is to find out the key points in the process of website construction to optimization and operation. Only by going through several hurdles and finding a way to successfully break through can you achieve the success of website operation! Source of this article: http://www.renrenjianfei.com/Renren Slimming Network A5 is the first release. Please indicate the reprint, thank you!
Editor in charge: Yang Yang author Jiang Nan’s personal space