For the optimization of medical websites, website content is crucial, or as the saying goes, "content is king." So, for more hospital-optimized webmasters, how can we better create content and retain it? Hospitalizing patients is the key, and today Luna Fatty will share some experiences from here. I hope to share with everyone my experience of ranking second in skin diseases in 2 months.
Point one: Website editing is more than content updates.
Many novices think that the job of website editors is to simply update content. In fact, this is not the case, because many websites, especially medical websites, need more conversion rates of content, because patients need to use this article to understand the hospital and their own medical conditions. Disease, and more importantly, whether your illness can be solved through your hospital's therapy. Therefore, website editors need to understand what patients need. This is the key to updating website content.
Second point: Website content needs to be closer to patients.
Maybe many editors will say that the content we write is all related to patients. So, OK, is the probability of these contents being reprinted high? Is the probability of being collected by viewers high? Is the conversion rate for you high? Yes With these three questions as reference, you can naturally compare whether your article is close to patients, such as diabetes. Many patients need to learn about the daily care and diet of diabetic patients through the Internet, and these contents will change with the seasons, such as spring, summer, autumn and winter. Different solar terms are different, and this is a way of thinking. Only in this way can patients be retained. Of course, we will also collect your articles and even help you repost them to QQ space or other places. That is half the result with twice the effort. Articles on Webmaster.com Therefore, it is inseparable from this fact that it has been reprinted a lot.
The third point: website editing should be done step by step.
Many online editors think that optimization is just about simple content editing and sending out external links. In fact, they are wrong. It is not that simple. Online editing is an important part of website promotion. High-quality content attracts repeat customers and greatly contributes to it. It improves the PV and conversion rate of the website, and can even contribute to the brand of the hospital website.
For example, 2hua.com has many editors on their website section, and each article has a strict standard system, so it is loved by many girls. This is undoubtedly the power of online editors.
I hope more webmasters and editors can take this job seriously and adjust their work focus, because what we need is the recognition of viewers. Only then will the website go further and further, and get better and better, www.pb39. com webmaster original, be sure to mark the copyright when reprinting, thank you!
Editor-in-Chief: Chen Long Author Luna Xiaopang’s Personal Space