With the rapid development of the Internet, more and more people will use the Internet to search for the results they want. Just like me, whenever I encounter any problem, I will use a search engine to look up my own problem, because the knowledge on the Internet is very comprehensive. According to a survey, the number of online shopping in China in 2009 has exceeded 248.35 billion yuan, a year-on-year increase of 93.7%. According to the latest survey, online shopping in 2011 is likely to exceed 600 billion yuan. This result fully demonstrates the masses' dependence on the Internet and their strong demand for online shopping. This article was published by someone engaged in Anhui SEO. Please provide the address for reprinting.
For small and medium-sized enterprises, general TV advertising is not only expensive, but the precise users targeted by the advertisements are also very low. If you can make full use of advertising on the Internet and achieve favorable search engine rankings for brand companies, you can not only bring in many accurate users, but also reduce a lot of costs. Just like optimizing a word with 500 searches per day, if you invest a little money, it can be ranked on the home page in 1-3 months. SEO optimization is not like bidding. There is no cost for user clicks, and the investment is several times or even dozens of times less than that of ordinary advertising.
Netizens, white-collar workers, otakus and other people from all walks of life who like to surf the Internet habitually use search engines. You can ask your friends and relatives around you and find that 6 out of 10 people use search engines regularly or habitually for shopping. So what exactly can search engines bring to companies? Why do companies attach great importance to search engine optimization far more than other advertising?
Reason 1. SEO is cost-effective
Webmasters who have done SEO know very well that mastering SEO technology can not only bring benefits at low cost, but also increase brand awareness and their own reputation. How should I put it? If a webmaster wants to use search engines to increase his popularity, he can use independent blogs, space, and Weibo to carry out planned promotion planning. If he can persist in doing so for a long time, he can become famous. As we all know, there are many examples of people using the Internet to become famous.
Reason 2. High accuracy in doing SEO
Some TV advertisements promote their products to users through the number of times they are played. Many users have no need to purchase the product. Or the competition intensity is high, and the competition with peers is fierce, and advertising fees have become expensive. Tens of thousands of dollars are invested in sky-high advertising a day. Doing SEO is not free, but the investment cost for people who master SEO technology is very low. If done well, it can bring in hundreds of precise users a day, and there will be no charge for clicks.
Reason 3. Long-tail word optimization can be carried out based on target keywords
If a core keyword reaches the homepage, it needs to be directed to the internal links of the website. Long-tail words in article updates can also bring traffic. You can search Jingdong Mall on Baidu. It is the largest online shopping platform in Beijing. You can see Jingdong Mall when searching for any product. For example, for the word notebook, in Baidu rankings, in addition to the 10 paid rankings for bidding, Jingdong is among the top ten. The shadow of the mall. Then a mall has tens of thousands or even hundreds of thousands of products, and the traffic it brings is immeasurable.
Reason 4. Long-term effective
If a product keyword can be optimized to the homepage and maintained by technical personnel, it can be ranked on the homepage for a long time. As for general paid advertising, if you invest too much money, the conversion rate will not be high, so if you stop investing, the ranking will disappear immediately.
Reason 5. Popularity of the Internet
Some people who have not engaged in online shopping, or even people who have not been exposed to the Internet, know that the Internet is a very promising industry. As we all know, the Internet is a household name. The future trend is also obvious. The rapid development has forced companies to pay attention to this treasure land and start online shopping malls.
Author information: Huang Zumin, if you want to see more articles by the author, search on Baidu: (Huang Zumin) or log on to my blog to see more Anhui Internet promotion methods. The original address of this article: http://huangzumin.com/ . If you have any questions or comments , communicate together! About website operation QQ group: 165914268, welcome to join!
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