Website content is the soul of a website. A website without the support of content will not go very far. The reason why content is so important is that webmasters work hard every day to regularly and quantitatively update articles for their websites. Indeed, in my opinion, the effect of on-site articles is immediate. As long as the articles are of good quality, they will be included by search engines the next day. , there will be a better ranking. Although Baidu search engine attaches great importance to the weight of a website, if we dig out those long-tail keywords that are less competitive, the effect will be visible to ourselves. Recently, I discovered a new website of my own. Through background data analysis, I found that many keywords came from the articles I updated.
As we all know, the weight of new sites is very low, and it is impossible to compete with the big sites. Therefore, those popular keywords are left to them to compete. We can only continue to dig out less competitive keywords. If you add up, the traffic will still be enough. Okay, let’s talk about how I brought keyword rankings through articles.
1. Dig keywords in related columns
It is very important to dig out keywords. If you don’t dig out keywords in advance, you will be at a loss when updating the article. You don’t know what to name the title. If you name an article casually, the effect will certainly not be that good. Ideal, we all know that the title of an article has the highest weight, so we must make full use of this; of course, webmaster friends have their own methods for mining keywords, and there are many tools now, such as Baidu's Drop-down box, related search, Baidu promotion background, Google's keyword mining tools and other keyword mining tools, etc., use the tools to mine keywords in related columns, and then organize them to sort out those that are not related to the column and related to the business Eliminate all irrelevant ones, and the remaining keywords are the ones we need.
2. Combine keywords into titles through the word segmentation principle
Through the keywords discovered in the first step, in the second part we will organize them into a unique and attractive title. The main purpose of this is to make it easier for search engines to include it and to arouse users' interest in reading. desire. We can make full use of Baidu's word segmentation principle to organize keywords into a good title. Many webmasters use the unearthed keywords directly as titles. I think this approach is not advisable. First of all, keywords are highly competitive. The website cannot compete with others; secondly, it is not good for users to read. Just one keyword does not have much reading interest for users. For example, if we dig out a keyword: "Mid-Autumn Festival Blessings", we can organize it into an article title: "Mid-Autumn Festival Blessings for xxx". In this way, we can dig out many corresponding titles, so the competition is small. And highly targeted titles are very beneficial to search engine rankings.
3. Find relevant articles through search engines
After sorting out the titles, of course you are looking for articles. If you have enough time, you can also write your own articles. Original ones are of course the best. If you can write original articles based on your own interests, the articles written in this way will be of high quality and People will not feel tired. For example, I like playing games very much. When updating content on game websites, I often write about my experience of fighting monsters and leveling up. Others will definitely like to read articles written through my own experiences, and I feel It's fun to write like this, and it alleviates the difficulty of being original. For those who don’t understand the industry or don’t have time to be original, pseudo-original writing is the best way. It is effective and does not waste time. We can find articles through multiple search engines, and it is best to find the latest ones, such as mine I just like to find some news information to organize and edit.
4. Organize and edit internal optimization
Whether you write in your own words from beginning to end, or use the four-word optimization principle, I think the combination of pictures and text is quite distinctive, especially when the number of words in an article is small, adding a picture will make the overall effect better. It looks much richer and fuller. In addition, adding alt tags is conducive to search engine crawling. Finally, anchor text links are made, which can not only guide users to read, but also facilitate crawling by search engine spiders.
An article is just finished. The next day you can observe the background of your website to see if the source of traffic comes through the article. Such long-term updates will help to quickly increase the weight of the website and drive more long-tail keywords. Ranking. The last thing I want to say is that when updating articles, you must pay attention to the quality of the articles. Directly copy and paste other people's chapters. Although it is easy, the effect is very poor. You will only know if you try it yourself! Only if you persist for a long time, you will see unexpected results. Effect.
The article is originally written by the editor of Stand-alone Game Network ( http://www.91danji.com ). Please add a link to the article when reprinting it. Thank you for your cooperation!!
Editor-in-Chief: Chen Long Author Little Woman’s Personal Space