In fact, there are already a dazzling array of articles discussing titles on the Internet. Before writing this article, Goshu thought about whether to continue writing. Considering that those articles on the Internet have their own limitations, some write titles from the user's perspective, and some write titles from the user's perspective. When it comes to writing titles from the perspective of search engines, I personally always feel that it is not comprehensive enough, so today I will share some of my experiences. I hope everyone can point out the shortcomings.
Before discussing writing titles, we need to think about what makes a good title? What can a good title bring to your website? So what effect does the title bring to visitors and search engines? A good title can make visitors unaware of it. Don’t hesitate to read your article, that’s why there are so many headlines. There are all kinds of advertisements in life. If they attract you enough, you will subconsciously look at them. If your website ranks second, if your title is attractive enough, it is very likely that this word will bring you more traffic than the first place. And the reasonable use of word segmentation technology can allow your website to match many keywords and avoid unnecessary listing. For example, the blog title of Wuhan Bastard is: Wuhan SEO - Website Optimization and Promotion - Bastard Blog - an independent blog focusing on SEO and website operations. The title he writes like this is not only simple and clear, but also can match many words for search engines: SEO, website optimization, website operation, website promotion, blog, independent, SEO blog, etc., and can even be subdivided into regions to add Keywords, so how important it is to write a good title!
So how to write a good title?
I don’t have the final say on whether a title is good enough or not. Its criteria are to express the theme easily and clearly, to be able to match reasonable word segmentation, and to be eye-catching enough. Only such a title can be considered a qualified title. Before we start thinking about writing a good title, we must start from the user's perspective and analyze which words can attract the user's attention, which words can bring you conversion rate, etc. Through careful observation, we will find that some words are eye-catching enough and we can use them reasonably, such as "free", "explosive", "Big 4", "discount" and so on. For example, if there are people who are buying cosmetics, our titles can write "Introduction to the top ten whitening products", "All cosmetics are on sale, I will give them to you if you dare to buy them" and so on. In fact, while attracting attention, these titles are also some long-tail words with relatively high conversion rates. If we optimize these words well, website traffic will skyrocket.
Then we can appropriately utilize Baidu's word segmentation technology into the title. Baidu's word segmentation technology is a technology that uses the keywords searched by users to match the needs of users. Everyone knows that searching for a certain word or even sentence in Baidu, Only a maximum of 32 Chinese characters can be displayed in the title, and the extra ones are replaced with ellipsis, which seems to have a poor attracting effect. Therefore, our title should be concise and short enough to condense the essence.
Regarding titles, there are many tips, so I won’t repeat them. The most important thing when writing titles is to write them according to the needs of the crowd. Thinking of the most reasonable, hot and attractive titles requires the accumulation of experience.
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