During the 2 months of SEO internship, I had already selected the website development positioning and target group earlier. I worked hard every day to learn and operate SEO, optimize related keywords, and optimize all aspects of the website's internal and external content. Improve the ranking of the website and trigger more relevant traffic, thereby effectively increasing the number of ad impressions and clicks.
First of all, how to optimize the user experience within the website after determining the target browsing group is the only way to retain users to return again and even trigger ad clicks to effectively increase website revenue. Therefore, when I analyzed the internal structure of the website, I made necessary and reasonable arrangements and optimizations by removing redundant functions, introducing the interface, and rationally adding interactive buttons within the site. By optimizing the interactive functions and content quality of the site, you can effectively increase PV (page view), which is the number of page views or clicks. Each user can browse more content by increasing the browsing time on the site, giving users the opportunity to discover more valuable things. It also gives users the opportunity to trigger the diversity of ads on the site, so that ads suitable for users can be displayed in front of users. Chance. In order to achieve the purpose of generating advertising revenue!
Thirdly, after on-site optimization is done, necessary off-site optimization is also the most important measure to generate revenue. In the early days of the website, a website could not survive without the user traffic brought by search engines. So how to allow more people to discover this site from search engine websites such as Baidu, Google, Sogou, Soso, Youdao and import it into their own website through search engines is the core of external optimization. This point also involves the issue of on-site optimization, because the first step is for Baidu and other search engines to include the content of this site, which requires that my website content must be unique, that is, novel, qualitatively different from other websites, and only unique. Only the content can get relevant weight in search engines that are full of duplicate content, and then be ranked among the best. Thirdly, external optimization mainly improves the exposure rate of the website in the early stage of the website, that is, allowing relevant URL links of the own website to appear on more relevant and irrelevant websites. This is equivalent to the necessary judgment for search engines to determine the popularity of the website and then determine the relevant ranking. standard. The stronger the number of external links, the more it proves the popularity of a website. The ranking on search engines will naturally be improved due to the popularity of a website. When the ranking is improved, the search engine search results can be given priority to users with relevant needs. The higher the ranking, the more pre-examination display, and the user base imported to the website will be stronger. Next, we must rely on on-site optimization to retain target users, and the cycle can further increase the overall income level of the website.
Analyzing the difficulties of search engine optimization from an economic perspective, first of all, how to publish a large number of external links to the website in the process of website optimization to increase the website's visibility and popularity is a very thorny issue. Thirdly, the emerging industry of link buying and selling services that emerged from the end of 2010 to the beginning of 2011 seriously interfered with the work of SEOER. This industry brought the biggest challenge to Internet search engine optimization, and even had an immediate effect on effectively improving website rankings in the short term. Many well-known high-weight portals such as Sina, Liujianfang, Phoenix, Xinhua, etc., and even local government portals such as Tongcheng People's Government Network, Anlong County People's Government Network, etc. sell links, which is more conducive to powerful people. For the optimization of commercial enterprise websites supported by funds, because search engines have an imperfect evaluation mechanism for the high weight of large enterprise portals, government GOV.CN domain names, and news source sites, it is difficult to identify the links from these websites. The content on the site is the high-quality content with the most user experience. And as long as there are "voting behaviors" through many well-known portal sites and other sites, they will get high search engine rankings. Therefore, it is difficult for a website to achieve the desired results if it wants to obtain natural optimization rankings, and it will be a protracted battle. It is difficult for small and medium-sized enterprises with meager financial resources to realize profits in the short term from website optimization, and may even be unable to make ends meet. But for the long term, the optimization and construction of a large number of external links can effectively and stabilize website rankings. Compared with the corporate sites that purchase links, the rankings of small business sites with a stronger foundation will have smaller fluctuations, and can even steadily improve.
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