Many websites face such a problem when optimizing. They cannot be well included by search engines (without inclusion, there will be no ranking). This is largely due to the fact that when building the website, the website builders do not understand SEO or do not do SEO. There are certain reasons for building the website. How do we need to optimize it so that it can be better friendly to search engine optimization and be indexed by search engines? Yuanchuang will solve this problem for everyone!
Before building a website, website builders should pay attention to these points. Domain name, path, Flash and pictures, space, program selection, etc., all directly affect the later optimization of the website. Why? Tips: The recruitment of online marketing training is open. Friends who want to participate in online marketing promotion SEO training and read more articles, please search Yuanchuang SE0 or push. Please retain this copyright information when reprinting.
1. The domain name is not related to the website theme. When buying a domain name, it is best that the domain name is related to the theme of the website. Search engines attach great importance to the keywords in the domain name, that is, what the website is about, and try to include such information in the domain name. Because when the search engine analyzes the theme of the site, the domain name contains the subject keywords, which will be directly judged by the search engine. What content your website is about is also very easy for users to judge. So we can easily conclude that the keywords in the domain name are very important. It is also helpful for ranking.
2. The path level is too deep. The path is also the URL (a / represents one layer), which directly affects the inclusion of the website. The longer the URL, the longer it will take for search engines to crawl, such as: ( http://www.tui18.com/tuiguang/SEO/2011 /09/10/9898.html ), you see, this URL has a very deep directory, just like a folder in a computer, a (/) is a folder, we need to open many files to see the article, search engine It also works like this. Isn’t it a waste of search engine time? Therefore, Yuanchuang’s suggestion is to shorten the level and length of the URL. For example: ( http://www.tui18.com/SEO/9898.html ), so that search engines also know that the article is about SEO. Caught it easily. This needs special attention when building a website.
3. The website has flash and too many pictures. Baidu SEO Guide also emphasizes that website content must be readable by search engines. If it is a picture of a beautiful woman, search engines cannot see it or recognize it. We try to avoid this situation. If you want to do wedding photography and need a lot of pictures, then use the alt attribute to give each picture a name and tell the search engine the name of each picture, so that the search engine will know that the picture is of a beautiful woman. This also needs to be done in the early stage, otherwise it will have a great impact on the later stage. For details, you can read this article on how to best write ALT attributes.
4. Website space. For a website to be included and ranked, it needs to allow search engines to easily access your website. If the website cannot be opened often, it will not be included. It is very important to choose a reliable and stable space in the early stage.
5. Program selection. Before building a website, it is recommended to find a general-purpose program, such as Dreamweaver, Empire, WP and other open source programs. The internal structure, map function, static optimization and other optimizations are okay. If you build a website, the initial website will be dynamic. These cannot be changed casually during optimization, as it will have a great impact on the collection.
Yuanchuang will first talk about these points, which need to be paid attention to in the early stage of building a website. I hope that friends who are preparing to build a website will pay attention to these points after seeing it. If the website is built, Baidu includes it, and then makes major adjustments, it will have a great impact. . If you have any questions or comments, let’s communicate together! Create a new QQ communication group: 91203633, welcome to join! The fifth offline phase of the online marketing training class is now enrolling students. Friends who want to learn online marketing and promotion are welcome to sign up. For specific details, you can go to Tuiyiyi or Yuanchuang’s blog for details.
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