Nowadays, the news about Baidu’s PPC hidden secrets is overwhelming on the Internet. The leader in the industry, Baidu Bidding and Ranking once occupied an important position in the online promotion market. However, now Baidu Bidding is in such an embarrassing situation. Its "hitting the rocks" has excited many other promotion platforms and also sounded the alarm. sounded his own alarm. No matter what kind of enterprise it is, it will be condemned by people if it is greedy for profit and deceives people's interests. So, as a very popular promotion method at present, is search engine optimization ushering in the spring?
1: Just search on Baidu and you will know the "gorgeous" transformation: Just search on Baidu and you will be "fooled"
Baidu promotion is a business model of Baidu. People generally browse a webpage from top to bottom and from left to right. Therefore, the position at the top of the homepage can naturally be quickly accessible to viewers, so use a "field" as the best information release platform. To whom should it be given? So Baidu developed a bidding ranking model, and whoever pays the highest price will give it to whom. In this case, what is displayed on the web page is not the naturally displayed search results, but has been artificially intervened by Baidu.
Those website links that have paid Baidu will be prioritized in the most conspicuous and attention-grabbing position on the homepage. It is Baidu's approach that gives scammers an opportunity. This model sounds like an auction. But the final winner of the auction must be rich, and rich people are not necessarily those who do formal business. Baidu's bidding was contaminated with "underworld", which laid hidden dangers for this "hitting the rocks".
2: "Three tricks" to teach you how to successfully promote fake websites and link accounts
The first move is to pass the review of borrowing qualifications
The second step is to modify the business license and approval certificate with fake ones.
The third trick is to apply for an industry with loose supervision.
The thirty-six strategies in ancient China were used so skillfully by Baidu staff. The "three major moves" summarized by this staff member fully prove the great dialectical thinking of applying what you have learned and learning to adapt. However, I think he will be the first person to be fired from Baidu. How can a small employee have so much power to dare to do something that harms the interests of the group? Unless you are bold. To put it another way, it should be that the activities were carried out with the tacit approval of the superiors. After these major tricks were exposed, Baidu, whose profit model has always been questioned, fell into trouble. So, if you click Baidu, you will know that "gorgeous" transforms into Baidu, and you will be "fooled". The distrust caused by bidding has seriously affected other parts of Baidu. The existence of this crisis is indeed caused by Baidu itself.
Three: Choose your own online promotion method and watch SEO make its debut
In addition to the well-known Baidu PPC, there are also many ways of promotion. Such as Google's Google AdWords. Online stores on various platforms. Making your own website for promotion, using SEO to optimize rankings, etc. are all good ways of promotion.
In recent years, search engine optimization has attracted much attention, and as a result, an emerging industry has emerged, the SEO promotion and optimization service industry. This kind of promotion method uses natural ranking methods to optimize the set keywords. SEO optimization is currently the lowest cost and most effective method in online marketing.
The general steps are: 1. Establish keywords. Including the website’s target keywords and long-tail keywords. Target keywords establish website positioning, and long-tail keywords bring more traffic; 2. Increase external links. Improve the PR value of your website through backlinks to other related websites; 3. Update website content. Continuously updating website content will increase the number of search engine crawls and improve the website's ranking. Especially original content is the most friendly to search engines; 4. Improve internal links. For example, the Internet is a network, and the content of each website and web page is a node on this network. Only by linking all nodes to form a network can the advantages of the network be highlighted. Therefore, internal links are very important.
The above are the general steps for search engine optimization. It can be seen that each step is manual work. You write your own articles. They must be original, publish external links yourself, and organize internal links. All work is done by myself through systematic learning. Moreover, it is different from Baidu bidding, which can be ranked instantly.
SEO is a slow job, and all the rules are set by Baidu, so it is impossible to rank in a short time. Although there are cheating methods in the industry now, if SEOers want to make money in the long term, they will not rely on cheating to rank clients. Because that's very risky. The result of manual work is the natural ranking of the website. After the ranking is achieved, the effect of maintaining the ranking can be achieved through subsequent maintenance. At present, many companies choose this kind of promotion method, which is stable and effective, and can maximize the effect with a small amount of investment. SEO provides such a service. Make your website worry-free.
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