When I first learned SEO, I just searched for some tutorials on the website and started practicing. What I want to say here is that when newbies learn SEO, it is best to look for the latest SEO tutorials, because Baidu and Google’s algorithms change every year and rules have changed a lot, some methods that were effective before are now used again
It will be regarded as a cheating method and will be deleted by search engines. Now I will talk about the experience of my website being deleted by Baidu three times. I hope that novices can learn from it and avoid taking some detours.
1. Tragic experience 1: Using software to send group messages
As early as 2007, this method was quite effective. I used to sell software in this area and made a small fortune. Our product can send customer information to thousands of information platforms. , and all can have URL links, the success rate is about 80%, and there are many very high-weighted websites. At that time, these websites basically did not require manual review, and there seemed to be no way to block these software. Our product prices were also It’s not even a few thousand yuan cheaper per set, but some customers initially bought one set, and later bought more than a dozen sets from us without even paying back the price. You will know how good the effect was at that time, but in 2007 After that, the product suddenly became not so easy to sell, and customers generally reported poor results. I didn’t know much about SEO at the time. Later I discovered that some large information platforms have set up manual review functions. A lot of information can be directly reviewed at this level. It was deleted. There are still many websites that do not allow website addresses in the content. Therefore, the ones that can send out information are basically small websites with little weight. Now Baidu has adjusted the algorithm and does not include those websites at all. Links to small websites are included. If you post too many links, you will treat them as spam links and direct them to K sites. Therefore, when we do SEO, it is best not to use mass sending software. It will have no effect and the gain will outweigh the gain.
2. Painful experience 2: Not fully understanding the keyword stuffing problem
This is the most common mistake made by novice SEOs. You may think that there is no need to talk about this because it is too simple. But what I want to say is that I used to think it was simple, but I still made a mistake and was banned by Baidu because we checked Keyword density, I use some webmaster tools, but in the end I found that these webmaster tools did not include keywords in some places, such as the keywords in the "alt" tag in the picture, this is As a result, there is a certain deviation between the data we see through webmaster tools and the actual data. Moreover, by studying other successful websites, we found that some websites with keyword density of less than 1% are still among the top ones on Baidu. It can be seen that the keyword density is The impact on ranking is almost negligible, so there is no need to set the density too high.
3. Tragic experience three: Baidu’s misunderstanding of “original content”
"Content is king, external links are king." I believe you have probably heard this sentence thousands of times. Therefore, for some new webmasters who have just established their websites and there are no high-weight websites willing to exchange links, they will Through my own diligence, I write some original articles every day, publish them on my own website first, and then post these articles on some high-authority information platforms. I naively think that this can really achieve both building website content and being able to Increase the effect of external links. But please note that if you do this, you will not be far from the K station, because one thing you may not believe is the fact that so far, some search engines such as Baidu, especially Baidu, cannot identify which website publishes original articles. , and which ones are collected, generally speaking, like some high-weight websites, such as: A5, which is outdated, the articles published by Baidu are collected in seconds, but can our own website be collected in seconds? Obviously not. It may take some time to display, so search engines will think that our articles are collected, and the more we do this, Baidu will think that all the information in our website is collected, so our The website will be deleted. In fact, what Baidu calls "original content" does not just refer to information. It also includes website structure, user experience and other comprehensive things. Only by doing these well can the value of your website be enhanced.
This is my three experiences of being K. I hope that SEO newbies like me can learn from it and not make the same mistakes as me again. I wish everyone’s website will be number one. The above content is constructed by Shanghai Website ( www.sh1586 .com ) original, please indicate when reprinting, thank you
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