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Going to Fences.net to read and post posts is a daily compulsory course for netizens "angels without luck". "I found my first job at Lianba.com. After I became the HR manager, I recruited employees through Lianba.com." For her, Lianba.com is not only a "good helper" at work, but also inseparable from her daily life. "The mobile phone I am using now was bought on the recommendation of 'professionals' on the forum."
Such things are not uncommon on Lianba.com. Some netizens saw the house listings on Lianba.com and completed the transaction after contacting them; some netizens found their significant other on Lianba.com; some netizens successfully sold their unused items at home... Fences.com is affectionately called by netizens "The universal fence."
"The community culture of Laiba.com is to treat each other with sincerity, share and exchange life experiences, and have integrity with each other." Zhang Guohua, president of Laiba.com, said that in order to create a pure and safe communication space for community users, Laiba.com has established a real-name authentication mechanism. , explore the road of "real users, real content, real community".
"Confusion" challenges the virtual world
Ms. Qian is an old user who registered with Fencenet in 2005. From buying a house, decorating, to preparing for a wedding, to raising children, the fence has grown with her. In this virtual community, she discusses issues and shares experiences with netizens at the same life stage. “Although we don’t know each other, we feel as close as friends.”
But two years ago, Miss Qian encountered an infuriating thing. At the time, she posted on the "First Parents" section of the Fence forum asking about purchasing a child safety seat. A mother recommended a brand based on her own experience and enthusiastically informed the store address. Ms. Qian bought a safety seat from that store, but unexpectedly it cracked after using it for a few months. She later discovered that the "mother" had changed her "vest" and kept recommending.
The problem Ms. Qian encountered is not an isolated case. Zhang Guohua admitted that the fence network currently has 4 million registered users, with an average of 1 million daily visits from Shanghai users. There are 500,000 posts per day and 25 million views. With the continuous increase of Internet users and the rapid development of websites, the “three major confusions” challenge the integrity and security of the “virtual world”. “First, a large number of commercial vests and online store salespeople enter the online community, which may overtly or covertly affect consumption. The second is that in various discussion forums, relying on virtual identities, the disputes and communication methods of community users have gradually changed, sometimes quarreling, personal attacks, human flesh searches, etc.; third, when encountering emergencies, some outsiders swarming in, creating rumors, provoking conflicts, and trying to kidnap public opinion.”
As the Internet increasingly transforms from a "virtual world" into a real partner in all areas of people's daily lives, Zhang Guohua believes that only by improving the reliability and authenticity of websites, enhancing serviceability, and ensuring the safety and reliability of information can the vital interests of netizens be protected. , winning the favor of netizens.
“Rules” protect online communities
In Lianba.com, there is a team of community administrators who do not have any business performance assessment. “The only assessment for them is the stability and purity of the community.” Zhang Guohua said that this team of community administrators implements a 24-hour “community management system” 365 days a year. In the eyes of users, they are the community's waiters and mediators; in the eyes of the "Navy Army", they are the community's patrol police and urban management.
Although there are dedicated people to manage them all the time, as the number of users continues to grow, the management of Lianba.com found that omissions and errors would still occur if it relied solely on human management. A large number of posts were posted and the screen was flooded. "Banzhu" and netizen "Ban Cun" of the "Go Home and Chat" section also mentioned that the "trolls" were coming, and netizens' original posts and help posts were "submerged" in various channels. In a sea of spam.
How to manage it better? Zhang Guohua believes that in addition to cultivating a strong technical development team and providing technical support to community administrators, it is more important to establish rules so that users can obtain a better network environment.
After continuous exploration, the fence network came up with a "real community, real users" solution. Based on the current situation of large number of mobile phone users in China, Liba.com has implemented the "mobile phone number verification registration method" since March 2010, binding the virtual ID to the mobile phone number, and further binding it to the real identity in the real society through the mobile phone number. Zhang Guohua said, "In a good social environment with credibility, everyone will respect their own history and credibility, and will be responsible for what they say."
In the month when "Mobile Number Verification Registration" was implemented, the number of visits to Fences.com dropped by 23%. However, the management firmly believes that if a strong rule is adopted that is a win-win situation for both users and the website, the improvement of the network environment will cause a large number of old users to stay and new users to continue to pour in. Sure enough, three months later, the number of visits to the fence website stabilized and resumed its growth trend.
"Aadyxia", the moderator of the honeymoon version of Fence.com, also found that after the implementation of user real-name authentication, the management of the community became much easier. "In the past, various travel agencies would post advertisements. Some users found that after going out to travel, they were the same as before. The lack of compliance with our commitments has resulted in us spending a lot of time in mediating member disputes. Now the number of "trolls" postings, virtual advertisements, and illegal and harmful information has been greatly reduced. "
Ms. Qian, a long-time user, feels the obvious changes, "The forum is like another community. We live in the same community. With equal rules, we can better manage the community and make it cleaner, more civilized, and more harmonious."