Everyone knows what keywords are, so I won’t go into details here and go directly to the topic;
How to choose keywords? Let me share my word selection experience below, hoping to help more newcomers;
1. Determine “scope words” based on blog content
What is a scope word?
I decided this word myself, which means to select the words in this range that are most relevant to the content based on the relevant content; for example: SEO includes a lot of content. If you use this word as a keyword, it will not be convenient for users to find you directly. What is needed, or regional SEO, etc.;
2. Expand keywords based on scope words (also known as long-tail words)
There are countless words that SEO can expand, and everyone can expand them according to the actual direction and content of their blog; take the keywords selected by this blog as an example: Weilong SEO, Shaoguan SEO, SEO learning;
1. Weilong SEO: The reason for choosing this word is that a personal blog must at least have a blog name or blogger name; it also facilitates communication and learning between bloggers;
2. Shaoguan SEO: This blog is mainly designed for users in the Shaoguan area to facilitate local users to find SEO services;
3. SEO learning: It is a keyword provided to new SEO users. If you want to learn SEO but don’t know how to start, you can only rely on search engines to search for keywords.
After the above analysis, I believe everyone knows how to choose their own keywords, right? In general, determine a small range of word selection based on the general direction, which will bring you more effective users.
3. How to choose keywords to make yourself more confident in blog optimization
1. Start simple; many people will say that simple words cannot bring benefits; this is true, but you can’t even do the simplest words well. How to make difficult words?
2. Do the simplest thing; when a novice makes a simple word, don't think that it is not difficult this time and does not need to spend so much time. This is also a wrong idea. You should be serious and try your best to do it. After all, the word "good" is the first word I have made. The home page does not say how difficult it is. If you do this word well, it will bring you more confidence. Otherwise, it will hurt you.
3. Don’t be too ambitious; novices often hear that a certain word has a high search volume, a high Baidu index, and is easy to make money, so they blindly choose keywords. This is a misunderstanding. Usually certain keywords need to be worked on for a year and a half, which is not easy; this will cause a certain blow to your SEO path.
To summarize this article: In addition to insisting on doing some small things well, novice SEOs must also know how to choose a keyword, so as to make themselves more confident, and then go online step by step, otherwise you will not go long on this road!
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