As we all know, if a website wants to have a good ranking in search engines, it only needs two things: external links + internal links. As long as these two points are achieved to the extreme, the ranking will rise easily. In fact, the best thing to do with these two points is external links. It is also good to find some high-quality sites to post soft articles and change friendly links, but you have to stick to it. The most difficult thing to do is internal links. Do external links. No matter how good the website is, if the internal links are not well constructed, then all your efforts will be in vain. Moreover, search engines currently focus most on user experience, which has a lot to do with strong internal links. Today I will teach you how to build powerful internal links on your website.
1. Website navigation
Navigation not only helps users find the information they want more accurately, but is also very important to search engines. After all, it is the entry point for all link directories on the website. So how to optimize navigation? First of all, we need to divide navigation into three main types : Main navigation, secondary navigation and breadcrumb navigation. The main navigation is what we call article classification. It usually appears in the most conspicuous position at the head of the home page of the website. Needless to say, you should know its function; the secondary navigation generally appears in The bottom of the website is mainly connected to the website contact information, website map, etc. Of course, this place can also be laid out as our keywords. The main function of the secondary navigation is to echo the main navigation from beginning to end and surround the content of the website; breadcrumbs Navigation may be ignored by some webmasters. It mainly appears on article and list pages. It is a bridge directly to the interior of the website. If combined with primary and secondary navigation, a strong network will be formed.
2. tag tag
How to make the keywords of the website more prominent and facilitate users’ browsing and indexing by search engines? Then we need to use tag technology, which is often called tag. With the rapid development of web2.0, tag technology is also widely used. As an application, tags can not only quickly sort out the keywords of the website, but also divide the content into multiple keywords for sorting, which also increases the exposure. The most powerful use is that after we use it for a period of time, we can Tag to see what topics the website frequently publishes and whether it is the same as the website's original positioning. Moreover, tags are currently second only to the navigation page in terms of weight within the website. You can imagine its role. So how do we use tag tag technology for SEO? First, enter the title of the article to be published into Baidu, and the results will be displayed directly at the bottom. related searches, then add them to tags, and finally publish relevant content continuously to consolidate.
3. Keyword record sheet
The purpose of publishing website content is to attract search engine spiders and users. So how do we retain users after they click on this article? In addition to the points mentioned above, another way is to add corresponding content. When we usually publish content, we organize the content and links we publish every day in a record sheet. When we publish content next time, if there is any relevant content in the record sheet, we can add this content to it. , for example: "It is best to choose a good wedding company to organize your marriage." Then we can add the previously compiled article "Which wedding company is the best in XX area" to the back. If you still don't understand, you can search for the region + Take a look at how these SEO masters set up their blog posts.
This article is originally published on www.china-lsj.com . Please indicate the source when reprinting it. Author (Ren Zhipeng) QQ: 82002856 Welcome SEO optimization soft article writing enthusiasts to join me to learn together.
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