Whether it is to improve the Google PR value of the website, or to increase the weight of the website so that the website can have a better ranking in Baidu search, we webmasters must have enough friendly links. Of course, when everyone is exchanging friendly links, most webmasters will be very serious and responsible and sincerely cooperate. However, it is inevitable that some webmasters like to play some tricks to defraud friendly links. Here I will introduce some webmasters who exchange friendships. There are relatively common scams in links. Webmasters may wish to compare and refer to them when exchanging friendly links!
1) Use non-index.html web pages as friendly links, and then prohibit search engines from crawling and including them!
Generally speaking, there are usually three suffixes on a website. These three suffixes are index.html, index.asp, and index.php. If a webmaster uses the page instead of index.html, he uses index.asp. If you exchange friendly links with one of the two index.php, then the webmaster should pay attention at this time, because you may encounter a scammer. They use one of the suffix index.asp or index.php pages. Exchange friend links with you, and then prohibit major search engine spiders from crawling and including them. On the surface, there seems to be no problem, but in fact, such links cannot transfer weight at all.
2) Use JS script calls to deceive the webmaster, but the search engine cannot recognize and transfer the weight!
JavaScript, also referred to as JS, is a commonly used calling method for webmasters. If webmasters use this method to exchange links with other websites, it is purely deceiving other webmasters. Why do I say this? Because using The friendly links that appear when called by JS scripts cannot be recognized by major search engine spiders at all, let alone passed between websites. Therefore, after the webmasters of both parties exchange friendly links, it is best to go Check the source code on the other party's website to see what form or code the other party uses to call the friendly link of our website!
3) Add friendly links to the iframe on the non-website homepage!
Some scammers will exchange links with you on the homepage, but not directly in the homepage file. Generally, the links in the frame are in the iframe tag and called from another file. It will look like yours is on their webpage. Links can also be clicked to your website, but in fact this kind of link is of no use because it is in an iframe, so it cannot be recognized by search engines. You can check it by looking at the source code of its webpage to see if it is It’s not that the link to your website is in his source code. If you can’t find it, don’t exchange it with him. Don’t exchange friendly links with him, because the search can’t find the content in the IFRAME at all.
4) The friendly links on the website are in the form of jumps, not direct links!
In many self-service friendly link systems on the Internet, the friendly links do not directly point to the partner website, but link to a page of the self, and jump to other websites through this page. This is mostly done to monitor the number of clicks on the friendly links. However, , this approach may cause risks to the cooperative websites. Firstly, the quality of the links is not as good as direct links. Secondly, if 301 jumps are not used, it may also cause unnecessary trouble in search engine rankings. Therefore, if you encounter such a website, the webmaster must strive to use direct links instead of jump links.
5) Use a garbage station to exchange friend links with you, and then ask your friend link to link to another website!
Under the guise of cross-linking, a high PR website spam station points to your website in a single item, and then requires your website to point to another of their websites in a single item. If you carefully study their so-called high PR website, you will find that this high PR website has nothing but high PR. It is all outbound links. It is a website prepared entirely for link exchange. For this kind of spam link, Not only does it not play a role in transferring weight to the website, but on the contrary, if our website exchanges friend links with such a garbage site, it may be punished by major search engines!
6) After exchanging friendly links, delete your friendly links immediately!
Some webmasters started to change links with you. You also saw a link to your website on his website at that time, but after a period of time, he quietly deleted your link. At this time, it is equivalent to you treating him. The website has a one-way link. In this way we lose more than we gain. Therefore, after we change the friend link, we should check the other party's website from time to time to ensure that our link exists. In the multi-friend link scam, it is undoubtedly the stupidest thing for the webmaster to delete the friend link immediately after exchanging the friend link. , is also the method most likely to fail in integrity.
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Editor-in-Chief: Yangyang author Sha Yu’s personal space