Whether you believe it or not, Chinese-style SEO always likes to "gnaw on the old". Whatever optimization methods are popular, they will flock to follow suit for optimization, but others have already achieved success, and the latter's imitation is only to build momentum for the former. For example, it has to be said that during the e-commerce circle, the Baidu drop-down box and related searches created much momentum for the former? Isn’t it a good example? But very few achieved success in the end. As far as the current domestic website optimization methods are concerned, most of them lack freshness. Doing a good job in optimization requires more time + energy. Whoever has enough time will have better results in the end. For this point, it is completely contrary to the essence of "SEO". What is the purpose of doing SEO? The purpose is to surpass peer websites in the shortest possible time and win high-ranking optimization positions. But today’s optimization methods gain more “resources and connections.” Is there no other way besides this?
Just imagine a few years ago, how long did it take to complete the same keyword optimization? The speed of SEO in some professional fields was more than several times that of ordinary SEOers. But nowadays, to create such a gap is probably Difficult to get on with. Among them, it can only be said that SEO technology had ample room for improvement at that time, and more exploration and discoveries led to the emergence of different work efficiencies. The Internet is in full swing, gradually filling this void. Today's SEO technology is more like "drawing the ground as a prison." Why do some people say that SEO is all about external links? People in the industry may laugh it off, but more often than not it reflects the current situation that external links play an important role in SEO optimization. Some people also say that website optimization means content is king, but it is true. A website with high original content will definitely not have a low ranking. But from all appearances, does today’s SEO need to be more radical? It is unknown whether the technical watershed in the SEO market will reach saturation. The same method, the same effort, to optimize the website, and do the same thing, the final result is equal to "equal". This also leads to the reason why many SEOers complain that orders are becoming more and more difficult to optimize. There are also reasons why you want to go, such as whether SEOer can solve the following problems, then SEO technology can be further improved:
1: Keywords are becoming saturated
No matter what the keywords are, as long as they involve keywords that may be linked to "money", they are all becoming saturated, and many of them are even promoted in search engine marketing style. As a result, it is difficult to realize the website through SEO optimization. If you are reluctant to give 200% of others' efforts, it is absolutely difficult to surpass the former. Sometimes the SEO technology becomes more stressful in the later stages, and the performance becomes more and more unsatisfactory. To surpass a competitor, you need to make further optimization of search engine rules. With the saturation of mainstream keywords, I don’t know when the “long tail theory” has become popular. Make precise keywords and obtain traffic in disguise by the number of keywords. However, as of now, there are more and more long tail keywords. were robbed. In the next few years, is it possible to further optimize keywords? From the current perspective, the optimization of long-tail keywords is also increasing, and it is time to radicalize the traditional optimization methods of SEOers by refusing to repeatedly chew on the old ones. .
2: False saturation of supply and demand information
Open a search engine and search for any piece of information. You may be greeted by millions of search results. But after searching and searching, what I often find is the content that is repeated over and over again. It’s no wonder that basically every piece of valuable information on the Internet has not been collected dozens of times, maybe even hundreds of times. And this number will continue to increase with the development of the Internet in the future. Why do search engines take so much care of original content? Isn’t this what website updates should do? Unfortunately, today’s SEO technology prefers to chew on the old. And things like this are still happening every day, and search engines have no choice but to carry out "garbage cleaning". The elimination of redundant information is originally to slim down, but it has consumed so many sites. It is really helpless! Can you come up with something fresh to feed the spiders? Don’t let false saturated information occupy the Internet, then website optimization may no longer be so difficult. The SEO who is trying to draw the ground thinks that fake originality can make the website rise to heaven.
Three: Avoid dependence on programs
Today's popular mainstream programs, whichever function is more convenient will be more popular. From this point of view, today's website construction and SEO optimization, more and more people are more and more eager to leave it to the program. Even nowadays, there are many "SEO optimization software" that serve websites, but problems have also arisen from this. Take mainstream CMS as an example. Is CMS convenient enough? If you can type, you can build a website. Therefore, the sharp increase in the number of websites is also one of the reasons, which directly leads to the supercharging of the SEO industry. As far as current development is concerned, future programs will be more convenient, and some programs have even done good SEO in order to win more users when designing them. At this time, if SEO sticks to this status quo optimization, I am afraid that it will be difficult to surpass in future development, and the competition of SEO will only be based on time, energy or connections.
4. “Openness and win-win” may be a threat
First of all, let’s make it clear that this section only looks at the problem from the perspective of SEO. Regarding this point, it is more for some small and medium-sized webmasters or SEOers. As the Internet becomes more open, it also quietly moves towards more win-win cooperation platforms. Take Baidu, 360, and Tencent as examples. Aren’t they all constantly integrating allies? Behind hundreds of thousands of applications, how many franchise partners are there? Small and medium-sized websites themselves have been pushed to the edge of the economy and are struggling to survive, relying on some SEO technologies. Success in one go. However, as the trend of openness continues to penetrate the shopping mall, the profits realized by small and medium-sized webmasters or through the traditional SEO technology layer will be even less. Because at present, it seems that for small and medium-sized websites to rank for the same keywords, it is difficult for small and medium-sized websites to outperform established websites through short-term optimization. Time waits for no one. In the future, search engine optimization requires more up-and-coming websites to be ranked with higher weights in the shortest time in order to win a chance.
The above point of view is summarized by binary network analysis ( http://rs.lstrauss.com/ ). SEO optimization urgently needs the emergence of new technologies. It is still biting the old as always. It may still be tried and tested, but it will eventually come to an end! If reprinted , please keep the link address and support the original work!
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