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A few days ago, the author wrote an article about website description links, "How to Write Website Descriptions to Benefit SEO", which mainly introduced how to write website descriptions from the perspective of SEO and users. In fact, we can also analyze whether the competitors are strong. Through the points mentioned in this article, we can analyze whether the opponent's website description is conducive to SEO. In addition to this, there are many ways to analyze competitors. I will introduce a few points to you below.
1. Baidu homepage domain name level
After finding the competitor's website, copy the competitor's keywords on Baidu and see if the domain names of all websites that appear on the homepage are first-level domain names or second-level domain names. If it is the former, it means that there are many SEOers operating this keyword. If competitors can reach the homepage, it means that they must have a professional team operating this keyword. There is almost no hope of surpassing their opponents in this keyword. If it is the latter, it means that the competition for this keyword is not very fierce. It’s easy to be ranked on the home page. If we do it, the possibility of surpassing our competitors will increase.
2. Competitors’ external links
Use webmaster tools to check the external links of your opponent's website domain name. If the number of external links found exceeds 10,000 or higher, it will be very difficult to surpass them, because the basic number of external links is 10,000 or higher. All of them are very old sites. Just because search engines care more about old sites than new sites, we should retreat. If the opponent’s external links are not less than 1,000, if it is a new site, we only need to imitate it in the early stage. If they double the execution of their external links, the possibility of surpassing them is very high.
3. Check the structure of your opponent’s website
We do SEO through the homepage of the website, such as content, external links, etc. Nowadays, many experts and teams do SEO based on the structure of the website, which means that optimization has begun from the program. Now, programs for search engines can be re-developed to respond to changes in search engines at any time. Obviously we cannot enter their programs. How can we judge? We can analyze it from the internal links of the website, such as each Related articles, tags and website updaters have been added to each article. For details, you can read the article "How to Build Powerful Website Internal Links". If the opponent's website architecture is indeed not good enough, then it will be sooner or later to surpass them. thing.
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