The recent two major events in the Internet industry are really worrying. One is the death of Apple CEO Steve Jobs, and the other is the cancellation of Google PR value that our webmaster friends are more concerned about. When these two things come together, they will definitely cause unrest. Less repercussions. It’s no wonder that major portals reported these two things on the front page. There are different opinions on the cancellation of Google PR. Some people say that Google no longer uses PR as a criterion for website rating, while others say that Google has modified the third-party query tool call. API, causing third-party tools to be unable to query the real PR value. No matter which way you say it, as professional SEOers, we should not be swayed by these rumors or facts. Even if Google really cancels the PR value rating standard, we will definitely Do we care so much? There are many parameters for website rating. Even if there is no PR value, there are many other rating parameters. Why should we bother with a PR value?
As early as two years ago, there were rumors that Google would stop updating the PR value, which caused an uproar in the industry at that time. However, the PR value rose and fell twice in a row shortly afterwards, which made webmasters lament the update of the PR value. As professional SEO personnel, we should have long realized that PR does not represent the level of a website. A good website should be user-friendly and search engine-friendly, rather than simply judged by PR value. Throughout the field of friendly link exchange, whether in relevant QQ groups, friendly link exchange platforms or link trading platforms, the role of PR value is vigorously advocated and even deified. Some even sell links and use PR value as a sign of high quality of their websites. Gimmicks, we don’t care about the quality in the real sense. This kind of mentality that only relies on PR value has deviated from the rules of the game in the SEO industry.
As a seoer, you should be vigilant. We cannot let ourselves become pawns of link merchants, listen to their rumors, and spend money to buy high PR links to enrich their pockets. We need to know who the end users of the website are. Are you building the website to increase PR value or are you building it for users? Website? If you become a link merchant by increasing the PR value, and then sell your links, then you are not a SEOer. A real SEOER understands the audience of the website, understands that PR is not a criterion for measuring the website, and understands that keyword rankings are not PR can control it. So what warnings does this Google PR change bring to our SEO personnel?
1. Don’t be too obsessed with PR value. Websites must win with content.
In the future website optimization process, we should not be obsessed with the PR value and work more on the content of the website. As far as the websites I operate, many websites do not deliberately make links, but just insist on enriching the website with original content every day. Content, some long-tail words can easily get good rankings. Most of these websites are new websites and have little PR value. In my opinion, the optimization method in the future is not about how long the website has and how high its PR is, but whether the website is useful to users and whether users can find what they need when they come to your website. This is very important. Only users who vote for the website voluntarily are the best, instead of us working hard every day to send out external links and build content. A good website can guide users to spontaneously create content for you. We should not pay too much attention to this change in Google's PR value, whether it is really canceling or modifying the API called by third-party tools. We only need to follow the established ideas, enrich the website content, and make website links at the same time, and we will not be afraid. Your SEO methods will become outdated, and you will no longer be limited by the PR value.
2. Exchange links to see relevance and snapshots. Don’t deify the PR value.
Many of the author's QQ groups exchange links every day, but most of them talk about how high the PR value of my website is, and the website to be exchanged must have a higher PR value, etc. This concept has a long history in the SEO industry. It has been ingrained for a long time. It seems that when exchanging friendly links, you must talk about PR value, and you must look at the PR value of the other party. I am afraid that if the PR value of others is too low, it will take away your own PR value. This kind of SEOer only looks at PR. Value without considering other factors is an unqualified SEOER. We should clearly know that the PR value has little to do with the ranking of the website. There are hundreds of criteria for website rating. How can the PR value be beaten to death with a stick? I think most of these are those who buy and sell based on links. Merchants have said that if Google really cancels the PR value, it will be difficult for those link trading platforms to use any new gimmicks to encourage webmasters to buy their high PR value links. We should not overly deify the PR value, but belittle it. Without the PR value, there are other rating criteria, such as content, snapshots, domain names, etc.
Although the rumors of Google PR changes this time are likely to be due to modifications to the API called by third-party tools, we should also take this as a warning. As professional SEOers, we should not overly praise the PR value. The real value of the website lies in finding our user base. And webmasters who rely on SEO to survive should not spend all their energy on improving PR value. Wouldn't it be better to focus more on creating more valuable content for users? This article was first published on Webmaster Network, LCD Splicing Original on www.vdink.com , welcome to reprint, please do not delete the link to this article.
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