If you want to rank, you have to write articles, and a lot of articles.
If you have a large company, you most likely have more than 5 copywriters writing articles. If you don't have these people, your site still needs to have articles. If you are a small company, your articles may be outsourced because you don't have as much time to write them. So, how do you align your articles with your SEO goals?
You need an SEO article template, which mainly contains 3 parts: keyword selection, link guidelines, and TITLE rules.
Use the right keywords
I won’t tell you how many times a certain word appears in each article. That will make your article look like it was written by a gorilla. But you can appropriately limit the choice of some words, such as using specific keywords when talking about specific products, tools, and services. Here's an example: Cell phones: When talking about "cell phones," use "cell phones" rather than "cellular phones," "phones" or "handsets," although they all mean the same thing. I'm not teaching you to fill in keywords, I'm just telling you how to choose keywords when you must use them.
link criteria
For most sites, the webmaster is both the person who writes and publishes the articles, and they are also the link builder. Consistent link building is critical if you want your site to perform well. Simple and easy internal and external link building standards are as follows:
All product links use this pattern:
http://www.yoursite.com/PRoducts/12345.html - Replace 12345 with the correct product name.
All links to articles use this pattern:
http://www.yoursite.com/articles/url.html – Replace url with the actual url of the article.
This gives everyone a fixed link pattern. At least it won't end up making your website links messy just because everyone has the same link style.
Title writing
The way the title tag is written is the most important for page rankings. Although it may change, at least it has not changed yet. So make sure you have certain rules when writing your articles. Here is an example of writing a random title:
Never put the brand name first
Always write the interviewee’s full name
Keep headers at 70 bytes or less
Maybe some experienced SEOers will dismiss this, but there are still many people who write like this.
Most important tip: Document it
We often frown upon our well-planned SEO plans when they are ruined by a writer's poor prose. But maintaining a consistent writing style is our responsibility, not theirs. So document everything and make sure everyone on the team understands the operating standards. In this way, we can spend less time on editing and more time on SEO long-term planning.
The source of the article is http://www.leadseo.cn/seofuwu/seopeixun/Shanghai Liziou, a website optimization expert. Please keep the source when reprinting! Thank you very much!
Editor in charge: Yangyang author frank12's personal space