In the early stages of website construction, webmasters must think about optimizing the website. For a website under construction, which aspects need to be optimized? Is on-site optimization more important, or off-site optimization is more important? Website optimization methods must be chosen. What? These factors will affect the operation of the website. Kedeng blogger has been doing website optimization for some time, so I will share my optimization experience with you.
First: optimize the overall construction of the website. The overall construction mentioned here includes: domain name selection of the website, program selection of the website, template selection of the website, navigation settings of the website, overall color tone setting of the website, website space selection, etc. These are the appearance settings of the website. Just like people, they must use a good appearance to face the outside world. In the process of website optimization, don't underestimate the optimization of these aspects. In fact, after separating the overall website optimization, only these small details are left. The choice of website space simply means independent IP, good service provider, good host control panel such as: cpanel panel, etc. The choice of website programs and templates may affect user experience. Although these will not affect spider crawling, they also belong to the category of website optimization. In addition to attracting spiders, the website must attract users. Do not focus on the main content. The goal was forgotten.
Secondly: optimize website keywords. Filling in the keywords of a seemingly simple website is not easy to optimize. The way to write the website title is different for each program. Spiders will crawl the title when they come to the website, so the way to write the title is very important for the website owner. Keywords should be allocated well, and there should be no repeated keywords. Generally, they will be in the form of "website main keyword" plus "website name". In this way, when ranking website keywords, search engines will give a certain weight when crawling. of. Bloggers generally don't know how to write keywords. Keywords won't be displayed in search engines, so it doesn't matter whether you write them or not. But description is indispensable, and it will also be crawled by search engines. The main keywords of the website, a brief description of the website, etc. should be added to the description. The purpose of adding keywords is to have a certain effect when ranking keywords. Advantages.
Again: optimize website external links. For the external links of the website, bloggers focus on quality rather than quantity, and it is better to have less than too much. There are many ways to promote websites now, but not all external links obtained by all methods are of high quality. High-quality external links are a prerequisite when doing keyword rankings. Therefore, for website optimization, optimizing external links cannot be avoided. The best external links are from soft articles. For example, in a blogger's website optimization blog, the sources of external links are all from soft articles, so the ranking of main keywords is very stable. As for the effect of external links in forums, bloggers neither approve nor object. Even if they are doing external links to the forum, they should choose several forums with high weight, such as Webmaster Encyclopedia Forum, A5, SEOwhy, etc., these forums If the weight is high, the weight transfer of external links will naturally be higher.
Finally: optimize website content. The optimization of content can be regarded as the optimization within the website. In the process of website optimization, the optimization within the website is the same as that outside the website. Optimizing the outside of the website is for users to come to the website. What users want to see after coming to the website is valuable information. If If there is no on-site optimization and messy website content construction, it will increase the bounce rate of the website, so it will be useless no matter how good the off-site optimization is. Some webmasters will say that search engines cannot identify whether the website content is of high quality, but for users, the quality of the website content is the key point. What they see when they come to the website are collected content, and they will not waste time looking at it. It will only make it difficult for you to optimize your website. Website optimization is not only for spiders to see, but more importantly, it is for website users to use. Therefore, the optimization of on-site content is very important in website optimization.
There are many ways to optimize a website, and there are many aspects that need to be optimized. Whether it is as small as font optimization in the website content, or as large as the optimization of the overall website construction, webmasters cannot ignore it. I would like to remind everyone that there are many factors that can affect the operation of the website. Only by solving the impact of these factors can the operation of the website be more stable.
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