Tip 1: Keywords stand out in the title of the web page (importance★★★★★)
Prominence of keywords in the webpage title (title tag) is recognized by everyone as the most important task in the entire SEO project. Of course, the selection of keywords is the top priority and is the basis of all work. It is generally believed that this is the most important piece of HTML tags. Generally, 3-4 keywords are placed in the web page title keywords, which can be separated by |. The highlighting of keywords in the title of the web page can give website searchers a clear message and can easily understand the theme content of your website. Helps your site appear first in search results. A good keyword highlighting can greatly increase the click-through rate of your website. For example, if the top 5 websites appear on the homepage of a search engine at the same time, searchers are likely to think that your keyword tags are "moving". Visit your website first to increase the conversion rate of website traffic. For example, my blog title reads:
<title>Inner Mongolia SEO|Hohhot Internet Promotion|Hohhot SEO</title>
Among them, "Inner Mongolia SEO", "Hohhot Internet Promotion", "Hohhot SEO" are all my keywords. And when placing keywords, put the main keyword first, and then add your website name, company name, or blog name later. Because you are not well-known in the early stages of building the website, there is no need to put your name first. No one will search for it.
Keywords must highlight the theme of your website and conform to the search habits of the target group. Different web pages should have different keywords, which is very beneficial to the overall ranking. Let me mention here that in Google's algorithm, the keyWord tag in the html tag has almost been ignored. The key to tip one is to highlight the keywords in the title of the website.
Tip 2: Keywords are highlighted in the web page summary (importance★★★★)
When the search engine displays the user's search results, the first thing it displays is the title of the web page. This is the importance of setting the first skill. Secondly, a 60-70-word web page summary is displayed below the web page title, which may also be one of your articles. summary. Users habitually go back to read the summary of the website after reading the title. If your summary displays your keywords and the content design is reasonable and attractive, then the click-through rate of your website will be improved. It is worth mentioning that according to the analysis of search engine research experts, we Chinese are a very patient nation, and the Chinese will patiently read all the website titles and abstracts on the first page. So even if our website is no longer on the homepage, we still need to pay attention to the highlighting of keywords in the abstract.
For example, the summary of Fanke's shirt:
<meta content=”Online clothing mall, online sales of cotton shirts, Oxford shirts, easy-iron shirts, POLO, rest pants, jeans... name=”Description”/>
This tag includes all the products operated by the website, and also highlights the keywords. Whether it is Google or Baidu, they have at least 40% chance of displaying summary content in the results.
Tip 3: Keywords stand out in the website domain name (importance★★)
Many webmasters will definitely take great pains to consider the domain name in the early stage of building a website. I did the same thing. At that time, I felt that keywords and domain names would be easy to remember. It turned out that I was wrong. In fact, the keywords highlighted in the domain name are very important to the English website. It is very beneficial and helpful for ranking, but it has no impact on Chinese search engines. If it is just for good memory, you can choose a few. But the current situation is that the domain names of general keywords have already been registered. It is difficult to find domain names that match the spelling of keywords that can be used directly.
The effect is very good for English sites. Needless to say, it is best to register one if you can. For the Chinese site, there is not much need. The reasons are, first, ordinary netizens do not understand the keywords set in your domain name, so they will not enter your English keywords in Baidu's search box when searching for Chinese keywords. Second, if Chinese pinyin is used instead of keywords, this will help netizens remember, but it will not be of any benefit to search engines, because search engines do not yet recognize Chinese pinyin. Therefore, when considering a domain name for a website, if you are a Chinese website, you should no longer worry about a domain name with keywords, but think of a domain name that ordinary netizens can easily remember.
Tip 4: Keywords are highlighted in the content of the web page (importance★★★★)
Content, that is, the specific content in our website that is displayed to users, can be product introductions, blog articles, etc. A classic and unchanging rule is “content is king and external links are king”. Without good content, there is no need to optimize, and the website itself will fail. All optimization and promotion can only lead users to the website's pages. As for the user's experience, the user's final decision still depends on the content of the website. There are two points for highlighting keywords in the content of a web page. First, highlight the keywords in the content and add hyperlinks to the keywords. This forms a few internal links and corresponds to the title of the website. In this way It is very optimized for search engines and helps improve rankings. The frequency of keywords in articles is 4%-8%, which is the number of keywords/total words. Second, highlighting keywords in the text helps users read, can better reflect the theme of the article, and also reflects the relevance of the content.
The above are the four more important keyword constructions. Keywords are used in many places, so keywords are really a very important module. When choosing keywords in the early stage, you must carefully analyze and research them. Once determined, you must be determined. continue to execute.
Article source: Bart Promotion http://www.0471bate.com
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