With the development of the Internet and the advent of the information age, more and more people are realizing that the Internet is gradually affecting people and changing people's lives and shopping habits. This allows some far-sighted people to see that the Internet will play an important role in people's daily lives in the future. Dominate in life and find a way to start a business and get rich by using the Internet. According to the latest survey data from Internet monitoring company Netcraft, there are currently more than 500 million sites on the entire network. In its Web server survey conducted in October this year, the company received responses from 504,082,040 sites, an increase of approximately 18 million sites compared to September, a growth rate of nearly 3.8%. This data fully demonstrates that due to the convenience of the Internet, people can use websites to communicate with audiences conveniently and freely and disseminate information. The Internet can bring great business opportunities. One of the important points is that the online world will be filled with more and more websites in the future.
Of course, Netcraft's survey also illustrates how difficult it is to occupy a place in the overwhelming online world. The competition is no less intense than our current civil service examination. Speaking of this, it reminds me of what a Chinese student said: "A very average-looking girl abroad will be chased by many boys, and the reason is that there are too many monks and too few people!". From this point of view, in order for a website to obtain a good ranking in search engines in the context of increasingly fierce competition, SEO webmaster friends need to study carefully. Only by finding good ways and methods will they be able to rank well in search engines. Be invincible in the competition.
The author entered the SEO industry directly after graduating from university. I have worked for three years and have managed and operated websites of various sizes. I cannot say that I have rich experience, but I can say that I have learned some things from managing and operating websites. experience. Everyone knows that website optimization is broadly divided into on-site optimization and off-site optimization. On-site optimization can be subdivided into many small optimization projects, such as the optimization of META tags. Today I will talk to you about the wonderful use of META tags in the head. How to use it.
The META tag can be said to play a very important role in the web pages of a website. SEO friends all know that if you enter a keyword into a search engine, the search engine will retrieve millions or even tens of millions of related pages. What you see above is the content of the title of a web page, which is the title. The following is the explanatory text of a web page, which is the content of the description or the content of the first paragraph of text extracted from a text, such as:
The larger font you see above is the title, and the one below is the description. As you can see, there are too many keywords in the title of this website, which is not very reasonable. Generally speaking, the number of Chinese characters in the TITLE of the META tag should not exceed 30 Chinese characters, because Baidu search engine spiders can only crawl and display 30 Chinese characters. If If your title is too long, it will be automatically intercepted, and the interception process is not under human control. If the important content to be displayed on the website is intercepted, it will greatly affect the user experience. When users come here, they may not know what your website is about. The standard, scientific and reasonable TITLE word count should generally be controlled at 30 Chinese characters. In English, it has 65 letters, which is 32 Chinese characters. According to years of research and analysis, Chinese characters are best controlled between 20 and 25. Put 3 to 4 core keywords in the title and make it attractive so that visitors will want to click to enter.
The description of the META tag is the description tag of a page. As you can see from the description in the example above, I personally feel that it is well written and has a certain appeal. If people in the gift industry search for keywords on Baidu and see it, 70% of them will click to see it. It can be seen that if the description is used well, it can bring a certain amount of traffic to a website. To use description well, there are certain skills. This requires webmaster friends to carefully observe and summarize at work. Generally speaking, the number of description words is limited to 77 Chinese characters, and 165 letters in English. This is slightly looser than the requirements for the title, and there is more room for play. The description can include the keywords in the title, or it can include both the keywords in the title and other related and important keywords, but it must be organized in coherent language and the user experience must be taken into consideration. In addition, the writing of keyWords in the META tag can now be said to be less important in web pages. It was very important more than ten years ago. Now search engines are smarter and have stronger anti-cheating capabilities. . So webmasters can stop wasting time on keywords. Other META tags in the head tag have no effect on SEO. The most important thing at the moment is that these three should be title and description to be precise.
In summary, if the title and description of the META tags are used well, your optimization work can achieve twice the result with half the effort. I hope all webmasters will learn to use META tags skillfully. As long as you choose the keywords you optimize, optimize them to the homepage, and use the wonderful effects of META tags, you are not afraid that your website will lose traffic. As for the effect, you know the effect.
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Editor in charge: Yangyang author Li Duoduo ( www.lidodo.com ) personal space